Mad Max Steam key art
Mad Max cover art

Steam revenue analysis

Mad Max Steam Revenue & Sales Estimates

Avalanche Studios · Warner Bros. Games, Warner Bros. Interactive Entertainment

$39.5MEst. Gross Revenue

2,149,160 estimated sales, 92% positive reviews, and $29,142,289.30 potentially retained by the developer after Steam's platform fees.

Action92% Positive$19.99

Revenue Overview

$39.5M

Gross Revenue

$29.1M

Developer Revenue

2,149,160

Est. Copies Sold

$39.5M

Revenue / Year (avg. 1 yr)

$30.4MLow estimate
$39.5MBest estimate
$91.2MHigh estimate

How the revenue splits

Gross Revenue
$39,523,052
− Steam Platform Fee(26.3%)
−$10,380,763
Developer Revenue
$29,142,289

Developer vs. Steam

Developer: 73.7%($29,142,289)Steam: 26.3%($10,380,763)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$7,380,763
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

92%positive
82,660Total Reviews
76,047positive (92%)
6,613negative (8%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    82,660 reviews and a 92% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Mad Max, we use a midpoint multiplier of ×26 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $20, we estimate a realized average sale price of $18 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 26.3%. That turns an estimated $39,523,052 in gross revenue into roughly $29,142,289 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$18.39

List price $19.99

Boxleiter multiplier

×26

Range ×20–×60

Effective Steam fee

26.3%

Tiered 30 / 25 / 20%

Revenue estimates for Mad Max use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x26 and a calibrated average sale price of $18 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $39,523,052

To developer

$29,142,289

To developer: 73.7%

$29,142,289

Platform fee: 26.3%

$10,380,763

Epic Games Store

Gross revenue baseline: $39,523,052

To developer

$34,900,286

To developer: 88.3%

$34,900,286

Platform fee: 11.7%

$4,622,766

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.7%.

GOG

Gross revenue baseline: $39,523,052

To developer

$27,666,137

To developer: 70.0%

$27,666,137

Platform fee: 30.0%

$11,856,916

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 11% by revenue in Action
11%

Top 11% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Mad Max ranks in the top 11% of 2141 tracked action top-sellers, with estimated revenue 7× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

23.1h avg12.5h median

23.1h

Average Playtime

12.5h

Median Playtime

4.7h

Recent Activity (2 Weeks)

Mad Max keeps players engaged for an average of 23.1 hours – solid engagement for a action game.

Current Activity20% still active

Game Details

Dataset updated: April 18, 2026

DeveloperAvalanche Studios
PublisherWarner Bros. Games, Warner Bros. Interactive Entertainment
Release Date—
Years on Market1 year
Current Price$19.99
Calibrated Avg. Selling Price$18.39
GenreAction
Peak Players563
SteamSpy Owners2,000,000 .. 5,000,000
SteamView on Store

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Frequently Asked Questions

How much has Mad Max earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Mad Max's total gross revenue on Steam at approximately $39,523,052.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $30,402,348
  • Calibrated midpoint (x26): $39,523,052
  • Optimistic estimate (x60): $91,207,044

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Mad Max sold on Steam?

With 82,660 Steam reviews and a 92% positive rating, we estimate Mad Max has sold between 1,653,200 and 4,959,600 copies, with a best estimate of 2,149,160.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x26 that adjusts for the title's age, price tier, genre, and review profile.

How much does Avalanche Studios earn from Mad Max?

After Steam's tiered platform fee of effectively 26.3%, Avalanche Studios keeps an estimated $29,142,289 from Mad Max's gross revenue of $39,523,052.

Here's the breakdown:

  • Gross Revenue: $39,523,052
  • Steam's Fee (26.3%): -$10,380,763
  • Developer Revenue: $29,142,289

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Mad Max?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Mad Max, with an estimated gross revenue of $39,523,052, this results in an effective rate of 26.3%. Steam keeps approximately $10,380,763 and Avalanche Studios receives $29,142,289.

How accurate are these revenue estimates for Mad Max?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($30,402,348 to $91,207,044) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x26) and a calibrated ASP of $18.

What would Mad Max earn on Epic Games Store instead?

If Mad Max generated the same gross revenue on the Epic Games Store, Avalanche Studios would keep approximately $34,900,286 - that's $5,757,997 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $4,622,766. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $27,666,137.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Mad Max?

According to SteamSpy data, players spend an average of 23.1 hours in Mad Max, with a median playtime of 12.5 hours. This indicates solid player engagement.