Far Cry® Primal Steam key art
Far Cry® Primal cover art

Steam revenue analysis

Far Cry® Primal Steam Revenue & Sales Estimates

Ubisoft

$16.1MEst. Gross Revenue

1,118,328 estimated sales, 86% positive reviews, and $11,577,942.40 potentially retained by the developer after Steam's platform fees.

Action86% Positive$29.99

Revenue Overview

$16.1M

Gross Revenue

$11.6M

Developer Revenue

1,118,328

Est. Copies Sold

$1.6M

Revenue / Year (avg. 10 yr)

$9.5MLow estimate
$16.1MBest estimate
$28.4MHigh estimate

How the revenue splits

Gross Revenue
$16,103,923
− Steam Platform Fee(28.1%)
−$4,525,981
Developer Revenue
$11,577,942

Developer vs. Steam

Developer: 71.9%($11,577,942)Steam: 28.1%($4,525,981)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$1,525,981
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

86%positive
32,892Total Reviews
28,287positive (86%)
4,605negative (14%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    32,892 reviews and a 86% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Far Cry® Primal, we use a midpoint multiplier of ×34 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $30, we estimate a realized average sale price of $14 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 28.1%. That turns an estimated $16,103,923 in gross revenue into roughly $11,577,942 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$14.40

List price $29.99

Boxleiter multiplier

×34

Range ×20–×60

Effective Steam fee

28.1%

Tiered 30 / 25 / 20%

Revenue estimates for Far Cry® Primal use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x34 and a calibrated average sale price of $14 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $16,103,923

To developer

$11,577,942

To developer: 71.9%

$11,577,942

Platform fee: 28.1%

$4,525,981

Epic Games Store

Gross revenue baseline: $16,103,923

To developer

$14,291,452

To developer: 88.7%

$14,291,452

Platform fee: 11.3%

$1,812,471

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.3%.

GOG

Gross revenue baseline: $16,103,923

To developer

$11,272,746

To developer: 70.0%

$11,272,746

Platform fee: 30.0%

$4,831,177

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 24% by revenue in Action
24%

Top 24% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Far Cry® Primal ranks in the top 24% of 2141 tracked action top-sellers, with estimated revenue 3× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

17.3h avg9.6h median

17.3h

Average Playtime

9.6h

Median Playtime

2.4h

Recent Activity (2 Weeks)

Far Cry® Primal keeps players engaged for an average of 17.3 hours – solid engagement for a action game.

Current Activity14% still active

Game Details

Dataset updated: April 18, 2026

DeveloperUbisoft
PublisherUbisoft
Release DateFebruary 28, 2016
Years on Market10 years
Current Price$29.99
Calibrated Avg. Selling Price$14.40
GenreAction
Peak Players235
SteamSpy Owners1,000,000 .. 2,000,000
SteamView on Store

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Frequently Asked Questions

How much has Far Cry® Primal earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Far Cry® Primal's total gross revenue on Steam at approximately $16,103,923.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $9,472,896
  • Calibrated midpoint (x34): $16,103,923
  • Optimistic estimate (x60): $28,418,688

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Far Cry® Primal sold on Steam?

With 32,892 Steam reviews and a 86% positive rating, we estimate Far Cry® Primal has sold between 657,840 and 1,973,520 copies, with a best estimate of 1,118,328.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x34 that adjusts for the title's age, price tier, genre, and review profile.

How much does Ubisoft earn from Far Cry® Primal?

After Steam's tiered platform fee of effectively 28.1%, Ubisoft keeps an estimated $11,577,942 from Far Cry® Primal's gross revenue of $16,103,923.

Here's the breakdown:

  • Gross Revenue: $16,103,923
  • Steam's Fee (28.1%): -$4,525,981
  • Developer Revenue: $11,577,942

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Far Cry® Primal?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Far Cry® Primal, with an estimated gross revenue of $16,103,923, this results in an effective rate of 28.1%. Steam keeps approximately $4,525,981 and Ubisoft receives $11,577,942.

How accurate are these revenue estimates for Far Cry® Primal?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($9,472,896 to $28,418,688) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x34) and a calibrated ASP of $14.

What would Far Cry® Primal earn on Epic Games Store instead?

If Far Cry® Primal generated the same gross revenue on the Epic Games Store, Ubisoft would keep approximately $14,291,452 - that's $2,713,510 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $1,812,471. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $11,272,746.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Far Cry® Primal?

According to SteamSpy data, players spend an average of 17.3 hours in Far Cry® Primal, with a median playtime of 9.6 hours. This indicates solid player engagement.