Stray Steam key art
Stray cover art

Steam revenue analysis

Stray Steam Revenue & Sales Estimates

BlueTwelve Studio · Annapurna Interactive

$88.5MEst. Gross Revenue

4,541,603 estimated sales, 97% positive reviews, and $67,812,673.98 potentially retained by the developer after Steam's platform fees.

Adventure97% Positive$17.99MC 82

Revenue Overview

$88.5M

Gross Revenue

$67.8M

Developer Revenue

4,541,603

Est. Copies Sold

$22.1M

Revenue / Year (avg. 4 yr)

$61MLow estimate
$88.5MBest estimate
$183.1MHigh estimate

How the revenue splits

Gross Revenue
$88,515,842
− Steam Platform Fee(23.4%)
−$20,703,168
Developer Revenue
$67,812,674

Developer vs. Steam

Developer: 76.6%($67,812,674)Steam: 23.4%($20,703,168)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$10,000,000
Tier 3 ($50M+) (20%)$7,703,168

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

97%positive
156,607Total Reviews
151,909positive (97%)
4,698negative (3%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    156,607 reviews and a 97% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Stray, we use a midpoint multiplier of ×29 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $18, we estimate a realized average sale price of $19 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 23.4%. That turns an estimated $88,515,842 in gross revenue into roughly $67,812,674 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$19.49

List price $17.99

Boxleiter multiplier

×29

Range ×20–×60

Effective Steam fee

23.4%

Tiered 30 / 25 / 20%

Revenue estimates for Stray use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x29 and a calibrated average sale price of $19 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $88,515,842

To developer

$67,812,674

To developer: 76.6%

$67,812,674

Platform fee: 23.4%

$20,703,168

Epic Games Store

Gross revenue baseline: $88,515,842

To developer

$78,013,941

To developer: 88.1%

$78,013,941

Platform fee: 11.9%

$10,501,901

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.9%.

GOG

Gross revenue baseline: $88,515,842

To developer

$61,961,090

To developer: 70.0%

$61,961,090

Platform fee: 30.0%

$26,554,753

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 4% by revenue in Adventure
4%

Top 4% of Adventure games

by estimated revenue

0%◆ Median100%

116

Top Games Tracked

$5.8M

Median (tracked top games)

$23.2M

Mean (tracked top games)

Stray ranks in the top 4% of 116 tracked adventure top-sellers, with estimated revenue 15× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

6.8h avg5.3h median

6.8h

Average Playtime

5.3h

Median Playtime

1.1h

Recent Activity (2 Weeks)

Stray keeps players engaged for an average of 6.8 hours – solid engagement for a adventure game.

Current Activity16% still active

Game Details

Dataset updated: April 18, 2026

DeveloperBlueTwelve Studio
PublisherAnnapurna Interactive
Release DateJuly 18, 2022
Years on Market4 years
Current Price$17.99
Calibrated Avg. Selling Price$19.49
GenreAdventure
Peak Players498
SteamSpy Owners5,000,000 .. 10,000,000
SteamView on Store

Features

Single-playerSteam AchievementsFull controller supportSteam Trading CardsSteam CloudRemote Play on TVFamily Sharing

Related Games

Want to estimate revenue for a different game?

Try our interactive Steam Revenue Calculator for custom scenarios.

Open Steam Revenue Calculator →

Frequently Asked Questions

How much has Stray earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Stray's total gross revenue on Steam at approximately $88,515,842.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $61,045,409
  • Calibrated midpoint (x29): $88,515,842
  • Optimistic estimate (x60): $183,136,226

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Stray sold on Steam?

With 156,607 Steam reviews and a 97% positive rating, we estimate Stray has sold between 3,132,140 and 9,396,420 copies, with a best estimate of 4,541,603.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x29 that adjusts for the title's age, price tier, genre, and review profile.

How much does BlueTwelve Studio earn from Stray?

After Steam's tiered platform fee of effectively 23.4%, BlueTwelve Studio keeps an estimated $67,812,674 from Stray's gross revenue of $88,515,842.

Here's the breakdown:

  • Gross Revenue: $88,515,842
  • Steam's Fee (23.4%): -$20,703,168
  • Developer Revenue: $67,812,674

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Stray?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Stray, with an estimated gross revenue of $88,515,842, this results in an effective rate of 23.4%. Steam keeps approximately $20,703,168 and BlueTwelve Studio receives $67,812,674.

How accurate are these revenue estimates for Stray?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($61,045,409 to $183,136,226) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x29) and a calibrated ASP of $19.

What would Stray earn on Epic Games Store instead?

If Stray generated the same gross revenue on the Epic Games Store, BlueTwelve Studio would keep approximately $78,013,941 - that's $10,201,267 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $10,501,901. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $61,961,090.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Stray?

According to SteamSpy data, players spend an average of 6.8 hours in Stray, with a median playtime of 5.3 hours. This indicates solid player engagement.

What is Stray's Metacritic score?

Stray has a Metacritic score of 82/100, which is considered "generally favorable" by critics. The Steam community rates the game 97% positive based on 156,607 user reviews.