Life is Strange: True Colors Steam key art
Life is Strange: True Colors cover art

Steam revenue analysis

Life is Strange: True Colors Steam Revenue & Sales Estimates

Deck Nine · Square Enix

$18.9MEst. Gross Revenue

451,008 estimated sales, 89% positive reviews, and $13,703,369.44 potentially retained by the developer after Steam's platform fees.

Action89% Positive$59.99

Revenue Overview

$18.9M

Gross Revenue

$13.7M

Developer Revenue

451,008

Est. Copies Sold

$3.8M

Revenue / Year (avg. 5 yr)

$13.1MLow estimate
$18.9MBest estimate
$39.2MHigh estimate

How the revenue splits

Gross Revenue
$18,937,826
− Steam Platform Fee(27.6%)
−$5,234,456
Developer Revenue
$13,703,369

Developer vs. Steam

Developer: 72.4%($13,703,369)Steam: 27.6%($5,234,456)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$2,234,456
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

89%positive
15,552Total Reviews
13,841positive (89%)
1,711negative (11%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    15,552 reviews and a 89% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Life is Strange: True Colors, we use a midpoint multiplier of ×29 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $60, we estimate a realized average sale price of $42 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 27.6%. That turns an estimated $18,937,826 in gross revenue into roughly $13,703,369 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$41.99

List price $59.99

Boxleiter multiplier

×29

Range ×20–×60

Effective Steam fee

27.6%

Tiered 30 / 25 / 20%

Revenue estimates for Life is Strange: True Colors use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x29 and a calibrated average sale price of $42 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $18,937,826

To developer

$13,703,369

To developer: 72.4%

$13,703,369

Platform fee: 27.6%

$5,234,456

Epic Games Store

Gross revenue baseline: $18,937,826

To developer

$16,785,287

To developer: 88.6%

$16,785,287

Platform fee: 11.4%

$2,152,539

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.4%.

GOG

Gross revenue baseline: $18,937,826

To developer

$13,256,478

To developer: 70.0%

$13,256,478

Platform fee: 30.0%

$5,681,348

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 21% by revenue in Action
21%

Top 21% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Life is Strange: True Colors ranks in the top 21% of 2141 tracked action top-sellers, with estimated revenue 3× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

13.1h avg13h median

13.1h

Average Playtime

13h

Median Playtime

Life is Strange: True Colors keeps players engaged for an average of 13.1 hours – solid engagement for a action game.

Game Details

Dataset updated: April 18, 2026

DeveloperDeck Nine
PublisherSquare Enix
Release DateSeptember 8, 2021
Years on Market5 years
Current Price$59.99
Calibrated Avg. Selling Price$41.99
GenreAction
Peak Players51
SteamSpy Owners500,000 .. 1,000,000
SteamView on Store

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Frequently Asked Questions

How much has Life is Strange: True Colors earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Life is Strange: True Colors's total gross revenue on Steam at approximately $18,937,826.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $13,060,570
  • Calibrated midpoint (x29): $18,937,826
  • Optimistic estimate (x60): $39,181,709

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Life is Strange: True Colors sold on Steam?

With 15,552 Steam reviews and a 89% positive rating, we estimate Life is Strange: True Colors has sold between 311,040 and 933,120 copies, with a best estimate of 451,008.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x29 that adjusts for the title's age, price tier, genre, and review profile.

How much does Deck Nine earn from Life is Strange: True Colors?

After Steam's tiered platform fee of effectively 27.6%, Deck Nine keeps an estimated $13,703,369 from Life is Strange: True Colors's gross revenue of $18,937,826.

Here's the breakdown:

  • Gross Revenue: $18,937,826
  • Steam's Fee (27.6%): -$5,234,456
  • Developer Revenue: $13,703,369

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Life is Strange: True Colors?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Life is Strange: True Colors, with an estimated gross revenue of $18,937,826, this results in an effective rate of 27.6%. Steam keeps approximately $5,234,456 and Deck Nine receives $13,703,369.

How accurate are these revenue estimates for Life is Strange: True Colors?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($13,060,570 to $39,181,709) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x29) and a calibrated ASP of $42.

What would Life is Strange: True Colors earn on Epic Games Store instead?

If Life is Strange: True Colors generated the same gross revenue on the Epic Games Store, Deck Nine would keep approximately $16,785,287 - that's $3,081,917 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $2,152,539. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $13,256,478.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Life is Strange: True Colors?

According to SteamSpy data, players spend an average of 13.1 hours in Life is Strange: True Colors, with a median playtime of 13 hours. This indicates solid player engagement.