Dead Island Definitive Edition Steam key art
Dead Island Definitive Edition cover art

Steam revenue analysis

Dead Island Definitive Edition Steam Revenue & Sales Estimates

Techland · Deep Silver

$8.6MEst. Gross Revenue

765,810 estimated sales, 82% positive reviews, and $5,998,589.73 potentially retained by the developer after Steam's platform fees.

Action82% Positive$19.99

Revenue Overview

$8.6M

Gross Revenue

$6M

Developer Revenue

765,810

Est. Copies Sold

$856.9K

Revenue / Year (avg. 10 yr)

$5.7MLow estimate
$8.6MBest estimate
$17.1MHigh estimate

How the revenue splits

Gross Revenue
$8,569,414
Steam Platform Fee(30.0%)
−$2,570,824
Developer Revenue
$5,998,590

Developer vs. Steam

Developer: 70.0%($5,998,590)Steam: 30.0%($2,570,824)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$2,570,824
Tier 2 ($10M–$50M) (25%)
Tier 3 ($50M+) (20%)

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

82%positive
25,527Total Reviews
20,932positive (82%)
4,595negative (18%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    25,527 reviews and a 82% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Dead Island Definitive Edition, we use a midpoint multiplier of ×30 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $20, we estimate a realized average sale price of $11 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $8,569,414 in gross revenue into roughly $5,998,590 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$11.19

List price $19.99

Boxleiter multiplier

×30

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Dead Island Definitive Edition use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x30 and a calibrated average sale price of $11 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $8,569,414

To developer

$5,998,590

To developer: 70.0%

$5,998,590

Platform fee: 30.0%

$2,570,824

Epic Games Store

Gross revenue baseline: $8,569,414

To developer

$7,661,084

To developer: 89.4%

$7,661,084

Platform fee: 10.6%

$908,330

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 10.6%.

GOG

Gross revenue baseline: $8,569,414

To developer

$5,998,590

To developer: 70.0%

$5,998,590

Platform fee: 30.0%

$2,570,824

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 39% by revenue in Action
39%

Top 39% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Dead Island Definitive Edition ranks in the top 39% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

9.7h avg5.1h median

9.7h

Average Playtime

5.1h

Median Playtime

4.1h

Recent Activity (2 Weeks)

Dead Island Definitive Edition keeps players engaged for an average of 9.7 hours – solid engagement for a action game.

Current Activity42% still active

Game Details

Dataset updated: April 18, 2026

DeveloperTechland
PublisherDeep Silver
Release DateMay 30, 2016
Years on Market10 years
Current Price$19.99
Calibrated Avg. Selling Price$11.19
GenreAction
Peak Players410
SteamSpy Owners1,000,000 .. 2,000,000

Features

Single-playerMulti-playerCo-opOnline Co-opSteam AchievementsFull controller supportSteam Trading CardsCaptions availableSteam CloudStatsRemote Play on TVFamily Sharing

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Frequently Asked Questions

How much has Dead Island Definitive Edition earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Dead Island Definitive Edition's total gross revenue on Steam at approximately $8,569,414.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $5,712,943
  • Calibrated midpoint (x30): $8,569,414
  • Optimistic estimate (x60): $17,138,828

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Dead Island Definitive Edition sold on Steam?

With 25,527 Steam reviews and a 82% positive rating, we estimate Dead Island Definitive Edition has sold between 510,540 and 1,531,620 copies, with a best estimate of 765,810.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x30 that adjusts for the title's age, price tier, genre, and review profile.

How much does Techland earn from Dead Island Definitive Edition?

After Steam's tiered platform fee of effectively 30.0%, Techland keeps an estimated $5,998,590 from Dead Island Definitive Edition's gross revenue of $8,569,414.

Here's the breakdown:

  • Gross Revenue: $8,569,414
  • Steam's Fee (30.0%): -$2,570,824
  • Developer Revenue: $5,998,590

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Dead Island Definitive Edition?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Dead Island Definitive Edition, with an estimated gross revenue of $8,569,414, this results in an effective rate of 30.0%. Steam keeps approximately $2,570,824 and Techland receives $5,998,590.

How accurate are these revenue estimates for Dead Island Definitive Edition?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($5,712,943 to $17,138,828) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x30) and a calibrated ASP of $11.

What would Dead Island Definitive Edition earn on Epic Games Store instead?

If Dead Island Definitive Edition generated the same gross revenue on the Epic Games Store, Techland would keep approximately $7,661,084 - that's $1,662,495 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $908,330. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $5,998,590.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Dead Island Definitive Edition?

According to SteamSpy data, players spend an average of 9.7 hours in Dead Island Definitive Edition, with a median playtime of 5.1 hours. This indicates solid player engagement.