Banner of the Maid Steam key art
Banner of the Maid cover art

Steam revenue analysis

Banner of the Maid Steam Revenue & Sales Estimates

Azure Flame Studio · 2P Games

$2.5MEst. Gross Revenue

258,654 estimated sales, 87% positive reviews, and $1,783,419.33 potentially retained by the developer after Steam's platform fees.

Indie87% Positive$16.99

Revenue Overview

$2.5M

Gross Revenue

$1.8M

Developer Revenue

258,654

Est. Copies Sold

$364K

Revenue / Year (avg. 7 yr)

$1.5MLow estimate
$2.5MBest estimate
$4.6MHigh estimate

How the revenue splits

Gross Revenue
$2,547,742
Steam Platform Fee(30.0%)
−$764,323
Developer Revenue
$1,783,419

Developer vs. Steam

Developer: 70.0%($1,783,419)Steam: 30.0%($764,323)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$764,323
Tier 2 ($10M–$50M) (25%)
Tier 3 ($50M+) (20%)

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

87%positive
7,838Total Reviews
6,819positive (87%)
1,019negative (13%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    7,838 reviews and a 87% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Banner of the Maid, we use a midpoint multiplier of ×33 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $17, we estimate a realized average sale price of $10 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $2,547,742 in gross revenue into roughly $1,783,419 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$9.85

List price $16.99

Boxleiter multiplier

×33

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Banner of the Maid use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x33 and a calibrated average sale price of $10 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $2,547,742

To developer

$1,783,419

To developer: 70.0%

$1,783,419

Platform fee: 30.0%

$764,323

Epic Games Store

Gross revenue baseline: $2,547,742

To developer

$2,362,013

To developer: 92.7%

$2,362,013

Platform fee: 7.3%

$185,729

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 7.3%.

GOG

Gross revenue baseline: $2,547,742

To developer

$1,783,419

To developer: 70.0%

$1,783,419

Platform fee: 30.0%

$764,323

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 92% by revenue in Indie
92%

Top 92% of Indie games

by estimated revenue

0%◆ Median100%

59

Top Games Tracked

$7.6M

Median (tracked top games)

$27.4M

Mean (tracked top games)

Banner of the Maid ranks in the top 92% of 59 tracked indie top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

15.5h avg6.7h median

15.5h

Average Playtime

6.7h

Median Playtime

A median playtime of 6.7h and average of 15.5h suggest a dedicated core community playing this indie game well beyond the typical player.

Game Details

Dataset updated: April 18, 2026

DeveloperAzure Flame Studio
Publisher2P Games
Release DateMay 26, 2019
Years on Market7 years
Current Price$16.99
Calibrated Avg. Selling Price$9.85
GenreIndie
Peak Players57
SteamSpy Owners500,000 .. 1,000,000

Want to estimate revenue for a different game?

Try our interactive Steam Revenue Calculator for custom scenarios.

Open Steam Revenue Calculator →

Frequently Asked Questions

How much has Banner of the Maid earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Banner of the Maid's total gross revenue on Steam at approximately $2,547,742.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $1,544,086
  • Calibrated midpoint (x33): $2,547,742
  • Optimistic estimate (x60): $4,632,258

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Banner of the Maid sold on Steam?

With 7,838 Steam reviews and a 87% positive rating, we estimate Banner of the Maid has sold between 156,760 and 470,280 copies, with a best estimate of 258,654.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x33 that adjusts for the title's age, price tier, genre, and review profile.

How much does Azure Flame Studio earn from Banner of the Maid?

After Steam's tiered platform fee of effectively 30.0%, Azure Flame Studio keeps an estimated $1,783,419 from Banner of the Maid's gross revenue of $2,547,742.

Here's the breakdown:

  • Gross Revenue: $2,547,742
  • Steam's Fee (30.0%): -$764,323
  • Developer Revenue: $1,783,419

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Banner of the Maid?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Banner of the Maid, with an estimated gross revenue of $2,547,742, this results in an effective rate of 30.0%. Steam keeps approximately $764,323 and Azure Flame Studio receives $1,783,419.

How accurate are these revenue estimates for Banner of the Maid?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($1,544,086 to $4,632,258) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x33) and a calibrated ASP of $10.

What would Banner of the Maid earn on Epic Games Store instead?

If Banner of the Maid generated the same gross revenue on the Epic Games Store, Azure Flame Studio would keep approximately $2,362,013 - that's $578,594 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $185,729. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $1,783,419.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Banner of the Maid?

According to SteamSpy data, players spend an average of 15.5 hours in Banner of the Maid, with a median playtime of 6.7 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.