Sticky Business Steam key art
Sticky Business cover art

Steam revenue analysis

Sticky Business Steam Revenue & Sales Estimates

Spellgarden Games · Assemble Entertainment

$1.7MEst. Gross Revenue

185,130 estimated sales, 95% positive reviews, and $1,177,982.19 potentially retained by the developer after Steam's platform fees.

Action95% Positive$4.99MC 72

Revenue Overview

$1.7M

Gross Revenue

$1.2M

Developer Revenue

185,130

Est. Copies Sold

$1.7M

Revenue / Year (avg. 1 yr)

$1.1MLow estimate
$1.7MBest estimate
$3.4MHigh estimate

How the revenue splits

Gross Revenue
$1,682,832
− Steam Platform Fee(30.0%)
−$504,850
Developer Revenue
$1,177,982

Developer vs. Steam

Developer: 70.0%($1,177,982)Steam: 30.0%($504,850)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$504,850
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

95%positive
6,171Total Reviews
5,862positive (95%)
309negative (5%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    6,171 reviews and a 95% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Sticky Business, we use a midpoint multiplier of ×30 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $5, we estimate a realized average sale price of $9 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $1,682,832 in gross revenue into roughly $1,177,982 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$9.09

List price $4.99

Boxleiter multiplier

×30

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Sticky Business use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x30 and a calibrated average sale price of $9 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $1,682,832

To developer

$1,177,982

To developer: 70.0%

$1,177,982

Platform fee: 30.0%

$504,850

Epic Games Store

Gross revenue baseline: $1,682,832

To developer

$1,600,892

To developer: 95.1%

$1,600,892

Platform fee: 4.9%

$81,940

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 4.9%.

GOG

Gross revenue baseline: $1,682,832

To developer

$1,177,982

To developer: 70.0%

$1,177,982

Platform fee: 30.0%

$504,850

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 89% by revenue in Action
89%

Top 89% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Sticky Business ranks in the top 89% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

4.6h avg2.4h median

4.6h

Average Playtime

2.4h

Median Playtime

Sticky Business keeps players engaged for an average of 4.6 hours – solid engagement for a action game.

Game Details

Dataset updated: April 18, 2026

DeveloperSpellgarden Games
PublisherAssemble Entertainment
Release Date—
Years on Market1 year
Current Price$4.99
Calibrated Avg. Selling Price$9.09
GenreAction
Peak Players207
SteamSpy Owners200,000 .. 500,000
SteamView on Store

Features

Single-playerSteam AchievementsPartial Controller SupportSteam CloudFamily Sharing

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Frequently Asked Questions

How much has Sticky Business earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Sticky Business's total gross revenue on Steam at approximately $1,682,832.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $1,121,888
  • Calibrated midpoint (x30): $1,682,832
  • Optimistic estimate (x60): $3,365,663

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Sticky Business sold on Steam?

With 6,171 Steam reviews and a 95% positive rating, we estimate Sticky Business has sold between 123,420 and 370,260 copies, with a best estimate of 185,130.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x30 that adjusts for the title's age, price tier, genre, and review profile.

How much does Spellgarden Games earn from Sticky Business?

After Steam's tiered platform fee of effectively 30.0%, Spellgarden Games keeps an estimated $1,177,982 from Sticky Business's gross revenue of $1,682,832.

Here's the breakdown:

  • Gross Revenue: $1,682,832
  • Steam's Fee (30.0%): -$504,850
  • Developer Revenue: $1,177,982

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Sticky Business?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Sticky Business, with an estimated gross revenue of $1,682,832, this results in an effective rate of 30.0%. Steam keeps approximately $504,850 and Spellgarden Games receives $1,177,982.

How accurate are these revenue estimates for Sticky Business?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($1,121,888 to $3,365,663) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x30) and a calibrated ASP of $9.

What would Sticky Business earn on Epic Games Store instead?

If Sticky Business generated the same gross revenue on the Epic Games Store, Spellgarden Games would keep approximately $1,600,892 - that's $422,910 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $81,940. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $1,177,982.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Sticky Business?

According to SteamSpy data, players spend an average of 4.6 hours in Sticky Business, with a median playtime of 2.4 hours. This indicates solid player engagement.

What is Sticky Business's Metacritic score?

Sticky Business has a Metacritic score of 72/100, which indicates "mixed or average" reviews from critics. The Steam community rates the game 95% positive based on 6,171 user reviews.