PlateUp! Steam key art
PlateUp! cover art

Steam revenue analysis

PlateUp! Steam Revenue & Sales Estimates

It's happening · Yogscast Games, Gamersky Games

$10.9MEst. Gross Revenue

585,025 estimated sales, 95% positive reviews, and $7,656,711.06 potentially retained by the developer after Steam's platform fees.

Action95% Positive$19.99

Revenue Overview

$10.9M

Gross Revenue

$7.7M

Developer Revenue

585,025

Est. Copies Sold

$10.9M

Revenue / Year (avg. 1 yr)

$8.7MLow estimate
$10.9MBest estimate
$26.1MHigh estimate

How the revenue splits

Gross Revenue
$10,875,615
− Steam Platform Fee(29.6%)
−$3,218,904
Developer Revenue
$7,656,711

Developer vs. Steam

Developer: 70.4%($7,656,711)Steam: 29.6%($3,218,904)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$218,904
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

95%positive
23,401Total Reviews
22,231positive (95%)
1,170negative (5%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    23,401 reviews and a 95% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For PlateUp!, we use a midpoint multiplier of ×25 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $20, we estimate a realized average sale price of $19 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 29.6%. That turns an estimated $10,875,615 in gross revenue into roughly $7,656,711 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$18.59

List price $19.99

Boxleiter multiplier

×25

Range ×20–×60

Effective Steam fee

29.6%

Tiered 30 / 25 / 20%

Revenue estimates for PlateUp! use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x25 and a calibrated average sale price of $19 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $10,875,615

To developer

$7,656,711

To developer: 70.4%

$7,656,711

Platform fee: 29.6%

$3,218,904

Epic Games Store

Gross revenue baseline: $10,875,615

To developer

$9,690,541

To developer: 89.1%

$9,690,541

Platform fee: 10.9%

$1,185,074

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 10.9%.

GOG

Gross revenue baseline: $10,875,615

To developer

$7,612,930

To developer: 70.0%

$7,612,930

Platform fee: 30.0%

$3,262,684

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 32% by revenue in Action
32%

Top 32% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

PlateUp! ranks in the top 32% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

20.3h avg9.5h median

20.3h

Average Playtime

9.5h

Median Playtime

4.9h

Recent Activity (2 Weeks)

A median playtime of 9.5h and average of 20.3h suggest a dedicated core community playing this action game well beyond the typical player.

Current Activity24% still active

Game Details

Dataset updated: April 18, 2026

DeveloperIt's happening
PublisherYogscast Games, Gamersky Games
Release Date—
Years on Market1 year
Current Price$19.99
Calibrated Avg. Selling Price$18.59
GenreAction
Peak Players832
SteamSpy Owners1,000,000 .. 2,000,000
SteamView on Store

Features

Single-playerMulti-playerCo-opOnline Co-opShared/Split Screen Co-opShared/Split ScreenSteam AchievementsFull controller supportSteam WorkshopSteam CloudRemote Play on TVRemote Play TogetherFamily Sharing

Related Games

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Frequently Asked Questions

How much has PlateUp! earned on Steam?

Based on our analysis using the Boxleiter method, we estimate PlateUp!'s total gross revenue on Steam at approximately $10,875,615.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $8,700,492
  • Calibrated midpoint (x25): $10,875,615
  • Optimistic estimate (x60): $26,101,475

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has PlateUp! sold on Steam?

With 23,401 Steam reviews and a 95% positive rating, we estimate PlateUp! has sold between 468,020 and 1,404,060 copies, with a best estimate of 585,025.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x25 that adjusts for the title's age, price tier, genre, and review profile.

How much does It's happening earn from PlateUp!?

After Steam's tiered platform fee of effectively 29.6%, It's happening keeps an estimated $7,656,711 from PlateUp!'s gross revenue of $10,875,615.

Here's the breakdown:

  • Gross Revenue: $10,875,615
  • Steam's Fee (29.6%): -$3,218,904
  • Developer Revenue: $7,656,711

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from PlateUp!?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For PlateUp!, with an estimated gross revenue of $10,875,615, this results in an effective rate of 29.6%. Steam keeps approximately $3,218,904 and It's happening receives $7,656,711.

How accurate are these revenue estimates for PlateUp!?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($8,700,492 to $26,101,475) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x25) and a calibrated ASP of $19.

What would PlateUp! earn on Epic Games Store instead?

If PlateUp! generated the same gross revenue on the Epic Games Store, It's happening would keep approximately $9,690,541 - that's $2,033,830 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $1,185,074. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $7,612,930.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in PlateUp!?

According to SteamSpy data, players spend an average of 20.3 hours in PlateUp!, with a median playtime of 9.5 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.