Gears 5 Steam key art
Gears 5 cover art

Steam revenue analysis

Gears 5 Steam Revenue & Sales Estimates

The Coalition · Xbox Game Studios

$18.2MEst. Gross Revenue

652,652 estimated sales, 70% positive reviews, and $13,151,848.21 potentially retained by the developer after Steam's platform fees.

Action70% Positive$29.99MC 82

Revenue Overview

$18.2M

Gross Revenue

$13.2M

Developer Revenue

652,652

Est. Copies Sold

$18.2M

Revenue / Year (avg. 1 yr)

$13MLow estimate
$18.2MBest estimate
$39MHigh estimate

How the revenue splits

Gross Revenue
$18,202,464
− Steam Platform Fee(27.8%)
−$5,050,616
Developer Revenue
$13,151,848

Developer vs. Steam

Developer: 72.3%($13,151,848)Steam: 27.8%($5,050,616)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$2,050,616
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

70%positive
23,309Total Reviews
16,316positive (70%)
6,993negative (30%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    23,309 reviews and a 70% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Gears 5, we use a midpoint multiplier of ×28 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $30, we estimate a realized average sale price of $28 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 27.8%. That turns an estimated $18,202,464 in gross revenue into roughly $13,151,848 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$27.89

List price $29.99

Boxleiter multiplier

×28

Range ×20–×60

Effective Steam fee

27.8%

Tiered 30 / 25 / 20%

Revenue estimates for Gears 5 use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x28 and a calibrated average sale price of $28 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $18,202,464

To developer

$13,151,848

To developer: 72.3%

$13,151,848

Platform fee: 27.7%

$5,050,616

Epic Games Store

Gross revenue baseline: $18,202,464

To developer

$16,138,169

To developer: 88.7%

$16,138,169

Platform fee: 11.3%

$2,064,296

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.3%.

GOG

Gross revenue baseline: $18,202,464

To developer

$12,741,725

To developer: 70.0%

$12,741,725

Platform fee: 30.0%

$5,460,739

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 22% by revenue in Action
22%

Top 22% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Gears 5 ranks in the top 22% of 2141 tracked action top-sellers, with estimated revenue 3× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

21.7h avg11.8h median

21.7h

Average Playtime

11.8h

Median Playtime

3.7h

Recent Activity (2 Weeks)

Gears 5 keeps players engaged for an average of 21.7 hours – solid engagement for a action game.

Current Activity17% still active

Game Details

Dataset updated: April 18, 2026

DeveloperThe Coalition
PublisherXbox Game Studios
Release Date—
Years on Market1 year
Current Price$29.99
Calibrated Avg. Selling Price$27.89
GenreAction
Peak Players230
SteamSpy Owners1,000,000 .. 2,000,000
SteamView on Store

Features

Single-playerMulti-playerPvPOnline PvPShared/Split Screen PvPCo-opOnline Co-opShared/Split Screen Co-opShared/Split ScreenCross-Platform MultiplayerSteam AchievementsSteam Trading CardsCaptions availableIn-App PurchasesPartial Controller SupportSteam CloudIncludes level editorFamily Sharing

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Frequently Asked Questions

How much has Gears 5 earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Gears 5's total gross revenue on Steam at approximately $18,202,464.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $13,001,760
  • Calibrated midpoint (x28): $18,202,464
  • Optimistic estimate (x60): $39,005,281

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Gears 5 sold on Steam?

With 23,309 Steam reviews and a 70% positive rating, we estimate Gears 5 has sold between 466,180 and 1,398,540 copies, with a best estimate of 652,652.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x28 that adjusts for the title's age, price tier, genre, and review profile.

How much does The Coalition earn from Gears 5?

After Steam's tiered platform fee of effectively 27.8%, The Coalition keeps an estimated $13,151,848 from Gears 5's gross revenue of $18,202,464.

Here's the breakdown:

  • Gross Revenue: $18,202,464
  • Steam's Fee (27.8%): -$5,050,616
  • Developer Revenue: $13,151,848

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Gears 5?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Gears 5, with an estimated gross revenue of $18,202,464, this results in an effective rate of 27.8%. Steam keeps approximately $5,050,616 and The Coalition receives $13,151,848.

How accurate are these revenue estimates for Gears 5?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($13,001,760 to $39,005,281) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x28) and a calibrated ASP of $28.

What would Gears 5 earn on Epic Games Store instead?

If Gears 5 generated the same gross revenue on the Epic Games Store, The Coalition would keep approximately $16,138,169 - that's $2,986,320 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $2,064,296. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $12,741,725.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Gears 5?

According to SteamSpy data, players spend an average of 21.7 hours in Gears 5, with a median playtime of 11.8 hours. This indicates solid player engagement.

What is Gears 5's Metacritic score?

Gears 5 has a Metacritic score of 82/100, which is considered "generally favorable" by critics. The Steam community rates the game 70% positive based on 23,309 user reviews.