Journey Steam key art
Journey cover art

Steam revenue analysis

Journey Steam Revenue & Sales Estimates

thatgamecompany · Annapurna Interactive

$10.3MEst. Gross Revenue

1,069,872 estimated sales, 94% positive reviews, and $7,195,054.36 potentially retained by the developer after Steam's platform fees.

Adventure94% Positive$3.74

Revenue Overview

$10.3M

Gross Revenue

$7.2M

Developer Revenue

1,069,872

Est. Copies Sold

$1.7M

Revenue / Year (avg. 6 yr)

$6.6MLow estimate
$10.3MBest estimate
$19.9MHigh estimate

How the revenue splits

Gross Revenue
$10,260,072
− Steam Platform Fee(29.9%)
−$3,065,018
Developer Revenue
$7,195,054

Developer vs. Steam

Developer: 70.1%($7,195,054)Steam: 29.9%($3,065,018)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$65,018
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

94%positive
34,512Total Reviews
32,441positive (94%)
2,071negative (6%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    34,512 reviews and a 94% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Journey, we use a midpoint multiplier of ×31 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $4, we estimate a realized average sale price of $10 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 29.9%. That turns an estimated $10,260,072 in gross revenue into roughly $7,195,054 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$9.59

List price $3.74

Boxleiter multiplier

×31

Range ×20–×60

Effective Steam fee

29.9%

Tiered 30 / 25 / 20%

Revenue estimates for Journey use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x31 and a calibrated average sale price of $10 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $10,260,072

To developer

$7,195,054

To developer: 70.1%

$7,195,054

Platform fee: 29.9%

$3,065,018

Epic Games Store

Gross revenue baseline: $10,260,072

To developer

$9,148,864

To developer: 89.2%

$9,148,864

Platform fee: 10.8%

$1,111,209

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 10.8%.

GOG

Gross revenue baseline: $10,260,072

To developer

$7,182,051

To developer: 70.0%

$7,182,051

Platform fee: 30.0%

$3,078,022

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 30% by revenue in Adventure
30%

Top 30% of Adventure games

by estimated revenue

0%◆ Median100%

116

Top Games Tracked

$5.8M

Median (tracked top games)

$23.2M

Mean (tracked top games)

Journey ranks in the top 30% of 116 tracked adventure top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

2.5h avg1.8h median

2.5h

Average Playtime

1.8h

Median Playtime

1.1h

Recent Activity (2 Weeks)

Journey keeps players engaged for an average of 2.5 hours – solid engagement for a adventure game.

Current Activity44% still active

Game Details

Dataset updated: April 18, 2026

Developerthatgamecompany
PublisherAnnapurna Interactive
Release DateJune 10, 2020
Years on Market6 years
Current Price$3.74
Calibrated Avg. Selling Price$9.59
GenreAdventure
Peak Players60
SteamSpy Owners500,000 .. 1,000,000
SteamView on Store

More by thatgamecompany

Related Games

Want to estimate revenue for a different game?

Try our interactive Steam Revenue Calculator for custom scenarios.

Open Steam Revenue Calculator →

Frequently Asked Questions

How much has Journey earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Journey's total gross revenue on Steam at approximately $10,260,072.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $6,619,402
  • Calibrated midpoint (x31): $10,260,072
  • Optimistic estimate (x60): $19,858,205

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Journey sold on Steam?

With 34,512 Steam reviews and a 94% positive rating, we estimate Journey has sold between 690,240 and 2,070,720 copies, with a best estimate of 1,069,872.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x31 that adjusts for the title's age, price tier, genre, and review profile.

How much does thatgamecompany earn from Journey?

After Steam's tiered platform fee of effectively 29.9%, thatgamecompany keeps an estimated $7,195,054 from Journey's gross revenue of $10,260,072.

Here's the breakdown:

  • Gross Revenue: $10,260,072
  • Steam's Fee (29.9%): -$3,065,018
  • Developer Revenue: $7,195,054

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Journey?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Journey, with an estimated gross revenue of $10,260,072, this results in an effective rate of 29.9%. Steam keeps approximately $3,065,018 and thatgamecompany receives $7,195,054.

How accurate are these revenue estimates for Journey?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($6,619,402 to $19,858,205) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x31) and a calibrated ASP of $10.

What would Journey earn on Epic Games Store instead?

If Journey generated the same gross revenue on the Epic Games Store, thatgamecompany would keep approximately $9,148,864 - that's $1,953,809 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $1,111,209. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $7,182,051.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Journey?

According to SteamSpy data, players spend an average of 2.5 hours in Journey, with a median playtime of 1.8 hours. This indicates solid player engagement.