Flower Steam key art
Flower cover art

Steam revenue analysis

Flower Steam Revenue & Sales Estimates

thatgamecompany · Annapurna Interactive

$993.6KEst. Gross Revenue

151,239 estimated sales, 80% positive reviews, and $695,548.16 potentially retained by the developer after Steam's platform fees.

Action80% Positive$1.74

Revenue Overview

$993.6K

Gross Revenue

$695.5K

Developer Revenue

151,239

Est. Copies Sold

$993.6K

Revenue / Year (avg. 1 yr)

$602.2KLow estimate
$993.6KBest estimate
$1.8MHigh estimate

How the revenue splits

Gross Revenue
$993,640
− Steam Platform Fee(30.0%)
−$298,092
Developer Revenue
$695,548

Developer vs. Steam

Developer: 70.0%($695,548)Steam: 30.0%($298,092)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$298,092
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

80%positive
4,583Total Reviews
3,666positive (80%)
917negative (20%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    4,583 reviews and a 80% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Flower, we use a midpoint multiplier of ×33 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $2, we estimate a realized average sale price of $7 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $993,640 in gross revenue into roughly $695,548 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$6.57

List price $1.74

Boxleiter multiplier

×33

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Flower use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x33 and a calibrated average sale price of $7 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $993,640

To developer

$695,548

To developer: 70.0%

$695,548

Platform fee: 30.0%

$298,092

Epic Games Store

Gross revenue baseline: $993,640

To developer

$993,640

To developer: 100.0%

$993,640

Platform fee: 0.0%

$0

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 0.0%.

GOG

Gross revenue baseline: $993,640

To developer

$695,548

To developer: 70.0%

$695,548

Platform fee: 30.0%

$298,092

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 95% by revenue in Action
95%

Top 95% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Flower ranks in the top 95% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

1.4h avg1h median

1.4h

Average Playtime

1h

Median Playtime

Flower keeps players engaged for an average of 1.4 hours – solid engagement for a action game.

Game Details

Dataset updated: April 18, 2026

Developerthatgamecompany
PublisherAnnapurna Interactive
Release Date—
Years on Market1 year
Current Price$1.74
Calibrated Avg. Selling Price$6.57
GenreAction
Peak Players6
SteamSpy Owners200,000 .. 500,000
SteamView on Store

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Frequently Asked Questions

How much has Flower earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Flower's total gross revenue on Steam at approximately $993,640.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $602,206
  • Calibrated midpoint (x33): $993,640
  • Optimistic estimate (x60): $1,806,619

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Flower sold on Steam?

With 4,583 Steam reviews and a 80% positive rating, we estimate Flower has sold between 91,660 and 274,980 copies, with a best estimate of 151,239.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x33 that adjusts for the title's age, price tier, genre, and review profile.

How much does thatgamecompany earn from Flower?

After Steam's tiered platform fee of effectively 30.0%, thatgamecompany keeps an estimated $695,548 from Flower's gross revenue of $993,640.

Here's the breakdown:

  • Gross Revenue: $993,640
  • Steam's Fee (30.0%): -$298,092
  • Developer Revenue: $695,548

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Flower?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Flower, with an estimated gross revenue of $993,640, this results in an effective rate of 30.0%. Steam keeps approximately $298,092 and thatgamecompany receives $695,548.

How accurate are these revenue estimates for Flower?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($602,206 to $1,806,619) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x33) and a calibrated ASP of $7.

What would Flower earn on Epic Games Store instead?

If Flower generated the same gross revenue on the Epic Games Store, thatgamecompany would keep approximately $993,640 - that's $298,092 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $0. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $695,548.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Flower?

According to SteamSpy data, players spend an average of 1.4 hours in Flower, with a median playtime of 1 hours. This indicates solid player engagement.