It Takes Two Steam Revenue & Sales Estimates

Based on our analysis using the Boxleiter method, we estimate It Takes Two's total gross revenue on Steam at approximately $163,813,456.

This estimate comes with a confidence range:

• Conservative estimate (x20): $117,009,611
• Calibrated midpoint (x28): $163,813,456
• Optimistic estimate (x60): $351,028,834

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

With 218,383 Steam reviews and a 95% positive rating, we estimate It Takes Two has sold between 4,367,660 and 13,102,980 copies, with a best estimate of 6,114,724.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x28 that adjusts for the title's age, price tier, genre, and review profile.

After Steam's tiered platform fee of effectively 21.8%, Hazelight Studios keeps an estimated $128,050,765 from It Takes Two's gross revenue of $163,813,456.

Here's the breakdown:

• Gross Revenue: $163,813,456
• Steam's Fee (21.8%): -$35,762,691
• Developer Revenue: $128,050,765

Note: This doesn't account for publisher shares, taxes, or development costs.

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

• First $10 million: 30% to Steam, 70% to developer
• $10M to $50M: 25% to Steam, 75% to developer
• Above $50M: 20% to Steam, 80% to developer

For It Takes Two, with an estimated gross revenue of $163,813,456, this results in an effective rate of 21.8%. Steam keeps approximately $35,762,691 and Hazelight Studios receives $128,050,765.

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

• Review-to-purchase ratio varies by genre
• Discount history - games with frequent deep sales may have higher ratios
• Regional pricing - different prices in different markets are not captured
• Refunds - Steam's return policy means some counted sales were refunded
• Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($117,009,611 to $351,028,834) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x28) and a calibrated ASP of $27.

If It Takes Two generated the same gross revenue on the Epic Games Store, Hazelight Studios would keep approximately $144,275,841 - that's $16,225,076 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $19,537,615. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $114,669,419.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

According to SteamSpy data, players spend an average of 22.9 hours in It Takes Two, with a median playtime of 14.2 hours. This indicates solid player engagement.

It Takes Two has a Metacritic score of 89/100, which is considered "generally favorable" by critics. The Steam community rates the game 95% positive based on 218,383 user reviews.