Impostor Factory Steam key art
Impostor Factory cover art

Steam revenue analysis

Impostor Factory Steam Revenue & Sales Estimates

Freebird Games

$3.2MEst. Gross Revenue

353,190 estimated sales, 96% positive reviews, and $2,247,347.97 potentially retained by the developer after Steam's platform fees.

Action96% Positive$9.99MC 80

Revenue Overview

$3.2M

Gross Revenue

$2.2M

Developer Revenue

353,190

Est. Copies Sold

$3.2M

Revenue / Year (avg. 1 yr)

$2.1MLow estimate
$3.2MBest estimate
$6.4MHigh estimate

How the revenue splits

Gross Revenue
$3,210,497
− Steam Platform Fee(30.0%)
−$963,149
Developer Revenue
$2,247,348

Developer vs. Steam

Developer: 70.0%($2,247,348)Steam: 30.0%($963,149)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$963,149
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

96%positive
11,773Total Reviews
11,302positive (96%)
471negative (4%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    11,773 reviews and a 96% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Impostor Factory, we use a midpoint multiplier of ×30 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $10, we estimate a realized average sale price of $9 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $3,210,497 in gross revenue into roughly $2,247,348 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$9.09

List price $9.99

Boxleiter multiplier

×30

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Impostor Factory use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x30 and a calibrated average sale price of $9 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $3,210,497

To developer

$2,247,348

To developer: 70.0%

$2,247,348

Platform fee: 30.0%

$963,149

Epic Games Store

Gross revenue baseline: $3,210,497

To developer

$2,945,237

To developer: 91.7%

$2,945,237

Platform fee: 8.3%

$265,260

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 8.3%.

GOG

Gross revenue baseline: $3,210,497

To developer

$2,247,348

To developer: 70.0%

$2,247,348

Platform fee: 30.0%

$963,149

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 71% by revenue in Action
71%

Top 71% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Impostor Factory ranks in the top 71% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

4.2h avg3.9h median

4.2h

Average Playtime

3.9h

Median Playtime

Impostor Factory keeps players engaged for an average of 4.2 hours – solid engagement for a action game.

Game Details

Dataset updated: April 18, 2026

DeveloperFreebird Games
PublisherFreebird Games
Release Date—
Years on Market1 year
Current Price$9.99
Calibrated Avg. Selling Price$9.09
GenreAction
Peak Players12
SteamSpy Owners500,000 .. 1,000,000
SteamView on Store

Features

Single-playerSteam AchievementsSteam Trading CardsPartial Controller SupportSteam CloudFamily Sharing

More by Freebird Games

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Frequently Asked Questions

How much has Impostor Factory earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Impostor Factory's total gross revenue on Steam at approximately $3,210,497.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $2,140,331
  • Calibrated midpoint (x30): $3,210,497
  • Optimistic estimate (x60): $6,420,994

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Impostor Factory sold on Steam?

With 11,773 Steam reviews and a 96% positive rating, we estimate Impostor Factory has sold between 235,460 and 706,380 copies, with a best estimate of 353,190.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x30 that adjusts for the title's age, price tier, genre, and review profile.

How much does Freebird Games earn from Impostor Factory?

After Steam's tiered platform fee of effectively 30.0%, Freebird Games keeps an estimated $2,247,348 from Impostor Factory's gross revenue of $3,210,497.

Here's the breakdown:

  • Gross Revenue: $3,210,497
  • Steam's Fee (30.0%): -$963,149
  • Developer Revenue: $2,247,348

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Impostor Factory?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Impostor Factory, with an estimated gross revenue of $3,210,497, this results in an effective rate of 30.0%. Steam keeps approximately $963,149 and Freebird Games receives $2,247,348.

How accurate are these revenue estimates for Impostor Factory?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($2,140,331 to $6,420,994) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x30) and a calibrated ASP of $9.

What would Impostor Factory earn on Epic Games Store instead?

If Impostor Factory generated the same gross revenue on the Epic Games Store, Freebird Games would keep approximately $2,945,237 - that's $697,889 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $265,260. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $2,247,348.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Impostor Factory?

According to SteamSpy data, players spend an average of 4.2 hours in Impostor Factory, with a median playtime of 3.9 hours. This indicates solid player engagement.

What is Impostor Factory's Metacritic score?

Impostor Factory has a Metacritic score of 80/100, which is considered "generally favorable" by critics. The Steam community rates the game 96% positive based on 11,773 user reviews.