Borderlands 3 Steam key art
Borderlands 3 cover art

Steam revenue analysis

Borderlands 3 Steam Revenue & Sales Estimates

Gearbox Software · 2K

$142.4MEst. Gross Revenue

4,024,755 estimated sales, 84% positive reviews, and $110,948,863.56 potentially retained by the developer after Steam's platform fees.

Action84% Positive$5.99MC 81

Revenue Overview

$142.4M

Gross Revenue

$110.9M

Developer Revenue

4,024,755

Est. Copies Sold

$23.7M

Revenue / Year (avg. 6 yr)

$105.5MLow estimate
$142.4MBest estimate
$316.5MHigh estimate

How the revenue splits

Gross Revenue
$142,436,079
Steam Platform Fee(22.1%)
−$31,487,216
Developer Revenue
$110,948,864

Developer vs. Steam

Developer: 77.9%($110,948,864)Steam: 22.1%($31,487,216)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$10,000,000
Tier 3 ($50M+) (20%)$18,487,216

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

84%positive
149,065Total Reviews
125,215positive (84%)
23,850negative (16%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    149,065 reviews and a 84% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Borderlands 3, we use a midpoint multiplier of ×27 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $6, we estimate a realized average sale price of $35 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 22.1%. That turns an estimated $142,436,079 in gross revenue into roughly $110,948,864 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$35.39

List price $5.99

Boxleiter multiplier

×27

Range ×20–×60

Effective Steam fee

22.1%

Tiered 30 / 25 / 20%

Revenue estimates for Borderlands 3 use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x27 and a calibrated average sale price of $35 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $142,436,079

To developer

$110,948,864

To developer: 77.9%

$110,948,864

Platform fee: 22.1%

$31,487,216

Epic Games Store

Gross revenue baseline: $142,436,079

To developer

$125,463,750

To developer: 88.1%

$125,463,750

Platform fee: 11.9%

$16,972,330

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.9%.

GOG

Gross revenue baseline: $142,436,079

To developer

$99,705,256

To developer: 70.0%

$99,705,256

Platform fee: 30.0%

$42,730,824

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 2% by revenue in Action
2%

Top 2% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Borderlands 3 ranks in the top 2% of 2141 tracked action top-sellers, with estimated revenue 24× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

45.3h avg21.1h median

45.3h

Average Playtime

21.1h

Median Playtime

4.6h

Recent Activity (2 Weeks)

A median playtime of 21.1h and average of 45.3h suggest a dedicated core community playing this action game well beyond the typical player.

Current Activity10% still active

Game Details

Dataset updated: April 18, 2026

DeveloperGearbox Software
Publisher2K
Release DateMarch 12, 2020
Years on Market6 years
Current Price$5.99
Calibrated Avg. Selling Price$35.39
GenreAction
Peak Players3,164
SteamSpy Owners2,000,000 .. 5,000,000

Features

Single-playerMulti-playerCo-opOnline Co-opLAN Co-opCross-Platform MultiplayerSteam AchievementsFull controller supportSteam Trading CardsSteam CloudRemote Play on PhoneRemote Play on TabletRemote Play on TVFamily Sharing

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Frequently Asked Questions

How much has Borderlands 3 earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Borderlands 3's total gross revenue on Steam at approximately $142,436,079.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $105,508,207
  • Calibrated midpoint (x27): $142,436,079
  • Optimistic estimate (x60): $316,524,621

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Borderlands 3 sold on Steam?

With 149,065 Steam reviews and a 84% positive rating, we estimate Borderlands 3 has sold between 2,981,300 and 8,943,900 copies, with a best estimate of 4,024,755.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x27 that adjusts for the title's age, price tier, genre, and review profile.

How much does Gearbox Software earn from Borderlands 3?

After Steam's tiered platform fee of effectively 22.1%, Gearbox Software keeps an estimated $110,948,864 from Borderlands 3's gross revenue of $142,436,079.

Here's the breakdown:

  • Gross Revenue: $142,436,079
  • Steam's Fee (22.1%): -$31,487,216
  • Developer Revenue: $110,948,864

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Borderlands 3?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Borderlands 3, with an estimated gross revenue of $142,436,079, this results in an effective rate of 22.1%. Steam keeps approximately $31,487,216 and Gearbox Software receives $110,948,864.

How accurate are these revenue estimates for Borderlands 3?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($105,508,207 to $316,524,621) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x27) and a calibrated ASP of $35.

What would Borderlands 3 earn on Epic Games Store instead?

If Borderlands 3 generated the same gross revenue on the Epic Games Store, Gearbox Software would keep approximately $125,463,750 - that's $14,514,886 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $16,972,330. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $99,705,256.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Borderlands 3?

According to SteamSpy data, players spend an average of 45.3 hours in Borderlands 3, with a median playtime of 21.1 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.

What is Borderlands 3's Metacritic score?

Borderlands 3 has a Metacritic score of 81/100, which is considered "generally favorable" by critics. The Steam community rates the game 84% positive based on 149,065 user reviews.