Town of Salem Steam key art
Town of Salem cover art

Steam revenue analysis

Town of Salem Steam Revenue & Sales Estimates

BlankMediaGames · Digital Bandidos

$3.1MEst. Gross Revenue

1,347,133 estimated sales, 88% positive reviews, and $2,168,884.13 potentially retained by the developer after Steam's platform fees.

Action88% Positive$4.99

Revenue Overview

$3.1M

Gross Revenue

$2.2M

Developer Revenue

1,347,133

Est. Copies Sold

$258.2K

Revenue / Year (avg. 12 yr)

$1.7MLow estimate
$3.1MBest estimate
$5MHigh estimate

How the revenue splits

Gross Revenue
$3,098,406
− Steam Platform Fee(30.0%)
−$929,522
Developer Revenue
$2,168,884

Developer vs. Steam

Developer: 70.0%($2,168,884)Steam: 30.0%($929,522)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$929,522
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

88%positive
36,409Total Reviews
32,040positive (88%)
4,369negative (12%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    36,409 reviews and a 88% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Town of Salem, we use a midpoint multiplier of ×37 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $5, we estimate a realized average sale price of $2 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $3,098,406 in gross revenue into roughly $2,168,884 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$2.30

List price $4.99

Boxleiter multiplier

×37

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Town of Salem use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x37 and a calibrated average sale price of $2 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $3,098,406

To developer

$2,168,884

To developer: 70.0%

$2,168,884

Platform fee: 30.0%

$929,522

Epic Games Store

Gross revenue baseline: $3,098,406

To developer

$2,846,597

To developer: 91.9%

$2,846,597

Platform fee: 8.1%

$251,809

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 8.1%.

GOG

Gross revenue baseline: $3,098,406

To developer

$2,168,884

To developer: 70.0%

$2,168,884

Platform fee: 30.0%

$929,522

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 72% by revenue in Action
72%

Top 72% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Town of Salem ranks in the top 72% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

39.8h avg9.5h median

39.8h

Average Playtime

9.5h

Median Playtime

A median playtime of 9.5h and average of 39.8h suggest a dedicated core community playing this action game well beyond the typical player.

Game Details

Dataset updated: April 18, 2026

DeveloperBlankMediaGames
PublisherDigital Bandidos
Release DateDecember 14, 2014
Years on Market12 years
Current Price$4.99
Calibrated Avg. Selling Price$2.30
GenreAction
Peak Players117
SteamSpy Owners1,000,000 .. 2,000,000
SteamView on Store

Related Games

Want to estimate revenue for a different game?

Try our interactive Steam Revenue Calculator for custom scenarios.

Open Steam Revenue Calculator →

Frequently Asked Questions

How much has Town of Salem earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Town of Salem's total gross revenue on Steam at approximately $3,098,406.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $1,674,814
  • Calibrated midpoint (x37): $3,098,406
  • Optimistic estimate (x60): $5,024,442

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Town of Salem sold on Steam?

With 36,409 Steam reviews and a 88% positive rating, we estimate Town of Salem has sold between 728,180 and 2,184,540 copies, with a best estimate of 1,347,133.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x37 that adjusts for the title's age, price tier, genre, and review profile.

How much does BlankMediaGames earn from Town of Salem?

After Steam's tiered platform fee of effectively 30.0%, BlankMediaGames keeps an estimated $2,168,884 from Town of Salem's gross revenue of $3,098,406.

Here's the breakdown:

  • Gross Revenue: $3,098,406
  • Steam's Fee (30.0%): -$929,522
  • Developer Revenue: $2,168,884

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Town of Salem?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Town of Salem, with an estimated gross revenue of $3,098,406, this results in an effective rate of 30.0%. Steam keeps approximately $929,522 and BlankMediaGames receives $2,168,884.

How accurate are these revenue estimates for Town of Salem?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($1,674,814 to $5,024,442) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x37) and a calibrated ASP of $2.

What would Town of Salem earn on Epic Games Store instead?

If Town of Salem generated the same gross revenue on the Epic Games Store, BlankMediaGames would keep approximately $2,846,597 - that's $677,713 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $251,809. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $2,168,884.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Town of Salem?

According to SteamSpy data, players spend an average of 39.8 hours in Town of Salem, with a median playtime of 9.5 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.