This Is the Police Steam key art
This Is the Police cover art

Steam revenue analysis

This Is the Police Steam Revenue & Sales Estimates

Weappy Studio · THQ Nordic

$4.2MEst. Gross Revenue

308,908 estimated sales, 83% positive reviews, and $2,949,453.58 potentially retained by the developer after Steam's platform fees.

Action83% Positive$14.99

Revenue Overview

$4.2M

Gross Revenue

$2.9M

Developer Revenue

308,908

Est. Copies Sold

$4.2M

Revenue / Year (avg. 1 yr)

$2.9MLow estimate
$4.2MBest estimate
$8.7MHigh estimate

How the revenue splits

Gross Revenue
$4,213,505
− Steam Platform Fee(30.0%)
−$1,264,052
Developer Revenue
$2,949,454

Developer vs. Steam

Developer: 70.0%($2,949,454)Steam: 30.0%($1,264,052)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$1,264,052
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

83%positive
10,652Total Reviews
8,841positive (83%)
1,811negative (17%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    10,652 reviews and a 83% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For This Is the Police, we use a midpoint multiplier of ×29 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $15, we estimate a realized average sale price of $14 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $4,213,505 in gross revenue into roughly $2,949,454 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$13.64

List price $14.99

Boxleiter multiplier

×29

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for This Is the Police use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x29 and a calibrated average sale price of $14 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $4,213,505

To developer

$2,949,454

To developer: 70.0%

$2,949,454

Platform fee: 30.0%

$1,264,052

Epic Games Store

Gross revenue baseline: $4,213,505

To developer

$3,827,885

To developer: 90.8%

$3,827,885

Platform fee: 9.2%

$385,621

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 9.2%.

GOG

Gross revenue baseline: $4,213,505

To developer

$2,949,454

To developer: 70.0%

$2,949,454

Platform fee: 30.0%

$1,264,052

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 62% by revenue in Action
62%

Top 62% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

This Is the Police ranks in the top 62% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

12.8h avg5.7h median

12.8h

Average Playtime

5.7h

Median Playtime

1.3h

Recent Activity (2 Weeks)

A median playtime of 5.7h and average of 12.8h suggest a dedicated core community playing this action game well beyond the typical player.

Current Activity10% still active

Game Details

Dataset updated: April 18, 2026

DeveloperWeappy Studio
PublisherTHQ Nordic
Release Date—
Years on Market1 year
Current Price$14.99
Calibrated Avg. Selling Price$13.64
GenreAction
Peak Players55
SteamSpy Owners500,000 .. 1,000,000
SteamView on Store

Features

Single-playerSteam AchievementsFull controller supportSteam Trading CardsSteam CloudRemote Play on TVFamily Sharing

More by Weappy Studio

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Frequently Asked Questions

How much has This Is the Police earned on Steam?

Based on our analysis using the Boxleiter method, we estimate This Is the Police's total gross revenue on Steam at approximately $4,213,505.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $2,905,866
  • Calibrated midpoint (x29): $4,213,505
  • Optimistic estimate (x60): $8,717,597

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has This Is the Police sold on Steam?

With 10,652 Steam reviews and a 83% positive rating, we estimate This Is the Police has sold between 213,040 and 639,120 copies, with a best estimate of 308,908.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x29 that adjusts for the title's age, price tier, genre, and review profile.

How much does Weappy Studio earn from This Is the Police?

After Steam's tiered platform fee of effectively 30.0%, Weappy Studio keeps an estimated $2,949,454 from This Is the Police's gross revenue of $4,213,505.

Here's the breakdown:

  • Gross Revenue: $4,213,505
  • Steam's Fee (30.0%): -$1,264,052
  • Developer Revenue: $2,949,454

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from This Is the Police?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For This Is the Police, with an estimated gross revenue of $4,213,505, this results in an effective rate of 30.0%. Steam keeps approximately $1,264,052 and Weappy Studio receives $2,949,454.

How accurate are these revenue estimates for This Is the Police?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($2,905,866 to $8,717,597) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x29) and a calibrated ASP of $14.

What would This Is the Police earn on Epic Games Store instead?

If This Is the Police generated the same gross revenue on the Epic Games Store, Weappy Studio would keep approximately $3,827,885 - that's $878,431 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $385,621. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $2,949,454.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in This Is the Police?

According to SteamSpy data, players spend an average of 12.8 hours in This Is the Police, with a median playtime of 5.7 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.