Hook Steam key art
Hook cover art

Steam revenue analysis

Hook Steam Revenue & Sales Estimates

Maciej Targoni

$524.7KEst. Gross Revenue

364,367 estimated sales, 97% positive reviews, and $367,281.94 potentially retained by the developer after Steam's platform fees.

Casual97% Positive$2.39

Revenue Overview

$524.7K

Gross Revenue

$367.3K

Developer Revenue

364,367

Est. Copies Sold

$47.7K

Revenue / Year (avg. 11 yr)

$255.9KLow estimate
$524.7KBest estimate
$767.8KHigh estimate

How the revenue splits

Gross Revenue
$524,688
− Steam Platform Fee(30.0%)
−$157,407
Developer Revenue
$367,282

Developer vs. Steam

Developer: 70.0%($367,282)Steam: 30.0%($157,407)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$157,407
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

97%positive
8,887Total Reviews
8,620positive (97%)
267negative (3%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    8,887 reviews and a 97% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Hook, we use a midpoint multiplier of ×41 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $2, we estimate a realized average sale price of $1 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $524,688 in gross revenue into roughly $367,282 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$1.44

List price $2.39

Boxleiter multiplier

×41

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Hook use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x41 and a calibrated average sale price of $1 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $524,688

To developer

$367,282

To developer: 70.0%

$367,282

Platform fee: 30.0%

$157,407

Epic Games Store

Gross revenue baseline: $524,688

To developer

$524,688

To developer: 100.0%

$524,688

Platform fee: 0.0%

$0

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 0.0%.

GOG

Gross revenue baseline: $524,688

To developer

$367,282

To developer: 70.0%

$367,282

Platform fee: 30.0%

$157,407

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 89% by revenue in Casual
89%

Top 89% of Casual games

by estimated revenue

0%◆ Median100%

38

Top Games Tracked

$5.1M

Median (tracked top games)

$19.1M

Mean (tracked top games)

Hook ranks in the top 89% of 38 tracked casual top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

1.8h avg1.5h median

1.8h

Average Playtime

1.5h

Median Playtime

Hook keeps players engaged for an average of 1.8 hours – solid engagement for a casual game.

Game Details

Dataset updated: April 18, 2026

DeveloperMaciej Targoni
PublisherMaciej Targoni
Release DateJuly 5, 2015
Years on Market11 years
Current Price$2.39
Calibrated Avg. Selling Price$1.44
GenreCasual
Peak Players1
SteamSpy Owners200,000 .. 500,000
SteamView on Store

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Frequently Asked Questions

How much has Hook earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Hook's total gross revenue on Steam at approximately $524,688.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $255,946
  • Calibrated midpoint (x41): $524,688
  • Optimistic estimate (x60): $767,837

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Hook sold on Steam?

With 8,887 Steam reviews and a 97% positive rating, we estimate Hook has sold between 177,740 and 533,220 copies, with a best estimate of 364,367.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x41 that adjusts for the title's age, price tier, genre, and review profile.

How much does Maciej Targoni earn from Hook?

After Steam's tiered platform fee of effectively 30.0%, Maciej Targoni keeps an estimated $367,282 from Hook's gross revenue of $524,688.

Here's the breakdown:

  • Gross Revenue: $524,688
  • Steam's Fee (30.0%): -$157,407
  • Developer Revenue: $367,282

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Hook?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Hook, with an estimated gross revenue of $524,688, this results in an effective rate of 30.0%. Steam keeps approximately $157,407 and Maciej Targoni receives $367,282.

How accurate are these revenue estimates for Hook?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($255,946 to $767,837) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x41) and a calibrated ASP of $1.

What would Hook earn on Epic Games Store instead?

If Hook generated the same gross revenue on the Epic Games Store, Maciej Targoni would keep approximately $524,688 - that's $157,407 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $0. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $367,282.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Hook?

According to SteamSpy data, players spend an average of 1.8 hours in Hook, with a median playtime of 1.5 hours. This indicates solid player engagement.