Florence Steam key art
Florence cover art

Steam revenue analysis

Florence Steam Revenue & Sales Estimates

Mountains · Annapurna Interactive

$1.6MEst. Gross Revenue

498,295 estimated sales, 93% positive reviews, and $1,126,645.00 potentially retained by the developer after Steam's platform fees.

Adventure93% Positive$1.49

Revenue Overview

$1.6M

Gross Revenue

$1.1M

Developer Revenue

498,295

Est. Copies Sold

$268.2K

Revenue / Year (avg. 6 yr)

$919.7KLow estimate
$1.6MBest estimate
$2.8MHigh estimate

How the revenue splits

Gross Revenue
$1,609,493
Steam Platform Fee(30.0%)
−$482,848
Developer Revenue
$1,126,645

Developer vs. Steam

Developer: 70.0%($1,126,645)Steam: 30.0%($482,848)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$482,848
Tier 2 ($10M–$50M) (25%)
Tier 3 ($50M+) (20%)

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

93%positive
14,237Total Reviews
13,240positive (93%)
997negative (7%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    14,237 reviews and a 93% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Florence, we use a midpoint multiplier of ×35 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $1, we estimate a realized average sale price of $3 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $1,609,493 in gross revenue into roughly $1,126,645 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$3.23

List price $1.49

Boxleiter multiplier

×35

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Florence use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x35 and a calibrated average sale price of $3 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $1,609,493

To developer

$1,126,645

To developer: 70.0%

$1,126,645

Platform fee: 30.0%

$482,848

Epic Games Store

Gross revenue baseline: $1,609,493

To developer

$1,536,354

To developer: 95.5%

$1,536,354

Platform fee: 4.5%

$73,139

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 4.5%.

GOG

Gross revenue baseline: $1,609,493

To developer

$1,126,645

To developer: 70.0%

$1,126,645

Platform fee: 30.0%

$482,848

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 89% by revenue in Adventure
89%

Top 89% of Adventure games

by estimated revenue

0%◆ Median100%

116

Top Games Tracked

$5.8M

Median (tracked top games)

$23.2M

Mean (tracked top games)

Florence ranks in the top 89% of 116 tracked adventure top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

1.1h avg1h median

1.1h

Average Playtime

1h

Median Playtime

0.1h

Recent Activity (2 Weeks)

Florence keeps players engaged for an average of 1.1 hours – solid engagement for a adventure game.

Current Activity9% still active

Game Details

Dataset updated: April 18, 2026

DeveloperMountains
PublisherAnnapurna Interactive
Release DateFebruary 12, 2020
Years on Market6 years
Current Price$1.49
Calibrated Avg. Selling Price$3.23
GenreAdventure
Peak Players10
SteamSpy Owners200,000 .. 500,000

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Frequently Asked Questions

How much has Florence earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Florence's total gross revenue on Steam at approximately $1,609,493.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $919,710
  • Calibrated midpoint (x35): $1,609,493
  • Optimistic estimate (x60): $2,759,131

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Florence sold on Steam?

With 14,237 Steam reviews and a 93% positive rating, we estimate Florence has sold between 284,740 and 854,220 copies, with a best estimate of 498,295.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x35 that adjusts for the title's age, price tier, genre, and review profile.

How much does Mountains earn from Florence?

After Steam's tiered platform fee of effectively 30.0%, Mountains keeps an estimated $1,126,645 from Florence's gross revenue of $1,609,493.

Here's the breakdown:

  • Gross Revenue: $1,609,493
  • Steam's Fee (30.0%): -$482,848
  • Developer Revenue: $1,126,645

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Florence?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Florence, with an estimated gross revenue of $1,609,493, this results in an effective rate of 30.0%. Steam keeps approximately $482,848 and Mountains receives $1,126,645.

How accurate are these revenue estimates for Florence?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($919,710 to $2,759,131) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x35) and a calibrated ASP of $3.

What would Florence earn on Epic Games Store instead?

If Florence generated the same gross revenue on the Epic Games Store, Mountains would keep approximately $1,536,354 - that's $409,709 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $73,139. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $1,126,645.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Florence?

According to SteamSpy data, players spend an average of 1.1 hours in Florence, with a median playtime of 1 hours. This indicates solid player engagement.