Cuphead Steam key art
Cuphead cover art

Steam revenue analysis

Cuphead Steam Revenue & Sales Estimates

Studio MDHR Entertainment Inc.

$59.5MEst. Gross Revenue

5,418,215 estimated sales, 96% positive reviews, and $44,636,946.28 potentially retained by the developer after Steam's platform fees.

Action96% Positive$19.99MC 88

Revenue Overview

$59.5M

Gross Revenue

$44.6M

Developer Revenue

5,418,215

Est. Copies Sold

$6.6M

Revenue / Year (avg. 9 yr)

$41.1MLow estimate
$59.5MBest estimate
$123.2MHigh estimate

How the revenue splits

Gross Revenue
$59,546,183
Steam Platform Fee(25.0%)
−$14,909,237
Developer Revenue
$44,636,946

Developer vs. Steam

Developer: 75.0%($44,636,946)Steam: 25.0%($14,909,237)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$10,000,000
Tier 3 ($50M+) (20%)$1,909,237

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

96%positive
186,835Total Reviews
179,362positive (96%)
7,473negative (4%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    186,835 reviews and a 96% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Cuphead, we use a midpoint multiplier of ×29 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $20, we estimate a realized average sale price of $11 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 25.0%. That turns an estimated $59,546,183 in gross revenue into roughly $44,636,946 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$10.99

List price $19.99

Boxleiter multiplier

×29

Range ×20–×60

Effective Steam fee

25.0%

Tiered 30 / 25 / 20%

Revenue estimates for Cuphead use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x29 and a calibrated average sale price of $11 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $59,546,183

To developer

$44,636,946

To developer: 75.0%

$44,636,946

Platform fee: 25.0%

$14,909,237

Epic Games Store

Gross revenue baseline: $59,546,183

To developer

$52,520,641

To developer: 88.2%

$52,520,641

Platform fee: 11.8%

$7,025,542

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.8%.

GOG

Gross revenue baseline: $59,546,183

To developer

$41,682,328

To developer: 70.0%

$41,682,328

Platform fee: 30.0%

$17,863,855

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 7% by revenue in Action
7%

Top 7% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Cuphead ranks in the top 7% of 2141 tracked action top-sellers, with estimated revenue 10× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

17h avg7.3h median

17h

Average Playtime

7.3h

Median Playtime

0.6h

Recent Activity (2 Weeks)

A median playtime of 7.3h and average of 17h suggest a dedicated core community playing this action game well beyond the typical player.

Current Activity4% still active

Game Details

Dataset updated: April 18, 2026

DeveloperStudio MDHR Entertainment Inc.
PublisherStudio MDHR Entertainment Inc.
Release DateSeptember 28, 2017
Years on Market9 years
Current Price$19.99
Calibrated Avg. Selling Price$10.99
GenreAction
Peak Players2,080
SteamSpy Owners5,000,000 .. 10,000,000

Features

Single-playerMulti-playerCo-opShared/Split Screen Co-opShared/Split ScreenSteam AchievementsFull controller supportSteam Trading CardsSteam CloudRemote Play on PhoneRemote Play on TabletRemote Play on TVRemote Play TogetherFamily Sharing

Want to estimate revenue for a different game?

Try our interactive Steam Revenue Calculator for custom scenarios.

Open Steam Revenue Calculator →

Frequently Asked Questions

How much has Cuphead earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Cuphead's total gross revenue on Steam at approximately $59,546,183.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $41,066,333
  • Calibrated midpoint (x29): $59,546,183
  • Optimistic estimate (x60): $123,198,999

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Cuphead sold on Steam?

With 186,835 Steam reviews and a 96% positive rating, we estimate Cuphead has sold between 3,736,700 and 11,210,100 copies, with a best estimate of 5,418,215.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x29 that adjusts for the title's age, price tier, genre, and review profile.

How much does Studio MDHR Entertainment Inc. earn from Cuphead?

After Steam's tiered platform fee of effectively 25.0%, Studio MDHR Entertainment Inc. keeps an estimated $44,636,946 from Cuphead's gross revenue of $59,546,183.

Here's the breakdown:

  • Gross Revenue: $59,546,183
  • Steam's Fee (25.0%): -$14,909,237
  • Developer Revenue: $44,636,946

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Cuphead?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Cuphead, with an estimated gross revenue of $59,546,183, this results in an effective rate of 25.0%. Steam keeps approximately $14,909,237 and Studio MDHR Entertainment Inc. receives $44,636,946.

How accurate are these revenue estimates for Cuphead?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($41,066,333 to $123,198,999) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x29) and a calibrated ASP of $11.

What would Cuphead earn on Epic Games Store instead?

If Cuphead generated the same gross revenue on the Epic Games Store, Studio MDHR Entertainment Inc. would keep approximately $52,520,641 - that's $7,883,695 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $7,025,542. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $41,682,328.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Cuphead?

According to SteamSpy data, players spend an average of 17 hours in Cuphead, with a median playtime of 7.3 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.

What is Cuphead's Metacritic score?

Cuphead has a Metacritic score of 88/100, which is considered "generally favorable" by critics. The Steam community rates the game 96% positive based on 186,835 user reviews.