Balatro Steam key art
Balatro cover art

Steam revenue analysis

Balatro Steam Revenue & Sales Estimates

LocalThunk · Playstack

$57MEst. Gross Revenue

5,067,678 estimated sales, 98% positive reviews, and $42,568,560.58 potentially retained by the developer after Steam's platform fees.

Casual98% Positive$14.99MC 90

Revenue Overview

$57M

Gross Revenue

$42.6M

Developer Revenue

5,067,678

Est. Copies Sold

$28.5M

Revenue / Year (avg. 2 yr)

$34.5MLow estimate
$57MBest estimate
$103.6MHigh estimate

How the revenue splits

Gross Revenue
$56,960,701
Steam Platform Fee(25.3%)
−$14,392,140
Developer Revenue
$42,568,561

Developer vs. Steam

Developer: 74.7%($42,568,561)Steam: 25.3%($14,392,140)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$10,000,000
Tier 3 ($50M+) (20%)$1,392,140

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

98%positive
153,566Total Reviews
150,495positive (98%)
3,071negative (2%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    153,566 reviews and a 98% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Balatro, we use a midpoint multiplier of ×33 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $15, we estimate a realized average sale price of $11 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 25.3%. That turns an estimated $56,960,701 in gross revenue into roughly $42,568,561 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$11.24

List price $14.99

Boxleiter multiplier

×33

Range ×20–×60

Effective Steam fee

25.3%

Tiered 30 / 25 / 20%

Revenue estimates for Balatro use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x33 and a calibrated average sale price of $11 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $56,960,701

To developer

$42,568,561

To developer: 74.7%

$42,568,561

Platform fee: 25.3%

$14,392,140

Epic Games Store

Gross revenue baseline: $56,960,701

To developer

$50,245,417

To developer: 88.2%

$50,245,417

Platform fee: 11.8%

$6,715,284

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.8%.

GOG

Gross revenue baseline: $56,960,701

To developer

$39,872,491

To developer: 70.0%

$39,872,491

Platform fee: 30.0%

$17,088,210

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 11% by revenue in Casual
11%

Top 11% of Casual games

by estimated revenue

0%◆ Median100%

38

Top Games Tracked

$5.1M

Median (tracked top games)

$19.1M

Mean (tracked top games)

Balatro ranks in the top 11% of 38 tracked casual top-sellers, with estimated revenue 11× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

45h avg21.7h median

45h

Average Playtime

21.7h

Median Playtime

3.8h

Recent Activity (2 Weeks)

A median playtime of 21.7h and average of 45h suggest a dedicated core community playing this casual game well beyond the typical player.

Current Activity8% still active

Game Details

Dataset updated: April 18, 2026

DeveloperLocalThunk
PublisherPlaystack
Release DateFebruary 19, 2024
Years on Market2 years
Current Price$14.99
Calibrated Avg. Selling Price$11.24
GenreCasual
Peak Players17,123
SteamSpy Owners2,000,000 .. 5,000,000

Features

Single-playerSteam AchievementsFull controller supportSteam Trading CardsColor AlternativesCustom Volume ControlsMouse Only OptionPlayable without Timed InputTouch Only OptionSteam CloudFamily Sharing

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Frequently Asked Questions

How much has Balatro earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Balatro's total gross revenue on Steam at approximately $56,960,701.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $34,521,637
  • Calibrated midpoint (x33): $56,960,701
  • Optimistic estimate (x60): $103,564,910

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Balatro sold on Steam?

With 153,566 Steam reviews and a 98% positive rating, we estimate Balatro has sold between 3,071,320 and 9,213,960 copies, with a best estimate of 5,067,678.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x33 that adjusts for the title's age, price tier, genre, and review profile.

How much does LocalThunk earn from Balatro?

After Steam's tiered platform fee of effectively 25.3%, LocalThunk keeps an estimated $42,568,561 from Balatro's gross revenue of $56,960,701.

Here's the breakdown:

  • Gross Revenue: $56,960,701
  • Steam's Fee (25.3%): -$14,392,140
  • Developer Revenue: $42,568,561

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Balatro?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Balatro, with an estimated gross revenue of $56,960,701, this results in an effective rate of 25.3%. Steam keeps approximately $14,392,140 and LocalThunk receives $42,568,561.

How accurate are these revenue estimates for Balatro?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($34,521,637 to $103,564,910) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x33) and a calibrated ASP of $11.

What would Balatro earn on Epic Games Store instead?

If Balatro generated the same gross revenue on the Epic Games Store, LocalThunk would keep approximately $50,245,417 - that's $7,676,856 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $6,715,284. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $39,872,491.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Balatro?

According to SteamSpy data, players spend an average of 45 hours in Balatro, with a median playtime of 21.7 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.

What is Balatro's Metacritic score?

Balatro has a Metacritic score of 90/100, which is considered "generally favorable" by critics. The Steam community rates the game 98% positive based on 153,566 user reviews.