Unpacking Steam key art
Unpacking cover art

Steam revenue analysis

Unpacking Steam Revenue & Sales Estimates

Witch Beam · Balor Games

$15.8MEst. Gross Revenue

1,164,933 estimated sales, 93% positive reviews, and $11,373,579.60 potentially retained by the developer after Steam's platform fees.

Casual93% Positive$19.99

Revenue Overview

$15.8M

Gross Revenue

$11.4M

Developer Revenue

1,164,933

Est. Copies Sold

$3.2M

Revenue / Year (avg. 5 yr)

$9.6MLow estimate
$15.8MBest estimate
$28.8MHigh estimate

How the revenue splits

Gross Revenue
$15,831,439
− Steam Platform Fee(28.2%)
−$4,457,860
Developer Revenue
$11,373,580

Developer vs. Steam

Developer: 71.8%($11,373,580)Steam: 28.2%($4,457,860)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$1,457,860
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

93%positive
35,301Total Reviews
32,830positive (93%)
2,471negative (7%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    35,301 reviews and a 93% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Unpacking, we use a midpoint multiplier of ×33 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $20, we estimate a realized average sale price of $14 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 28.2%. That turns an estimated $15,831,439 in gross revenue into roughly $11,373,580 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$13.59

List price $19.99

Boxleiter multiplier

×33

Range ×20–×60

Effective Steam fee

28.2%

Tiered 30 / 25 / 20%

Revenue estimates for Unpacking use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x33 and a calibrated average sale price of $14 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $15,831,439

To developer

$11,373,580

To developer: 71.8%

$11,373,580

Platform fee: 28.2%

$4,457,860

Epic Games Store

Gross revenue baseline: $15,831,439

To developer

$14,051,667

To developer: 88.8%

$14,051,667

Platform fee: 11.2%

$1,779,773

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.2%.

GOG

Gross revenue baseline: $15,831,439

To developer

$11,082,008

To developer: 70.0%

$11,082,008

Platform fee: 30.0%

$4,749,432

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 16% by revenue in Casual
16%

Top 16% of Casual games

by estimated revenue

0%◆ Median100%

38

Top Games Tracked

$5.1M

Median (tracked top games)

$19.1M

Mean (tracked top games)

Unpacking ranks in the top 16% of 38 tracked casual top-sellers, with estimated revenue 3× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

5.1h avg4.2h median

5.1h

Average Playtime

4.2h

Median Playtime

1.6h

Recent Activity (2 Weeks)

Unpacking keeps players engaged for an average of 5.1 hours – solid engagement for a casual game.

Current Activity31% still active

Game Details

Dataset updated: April 18, 2026

DeveloperWitch Beam
PublisherBalor Games
Release DateOctober 31, 2021
Years on Market5 years
Current Price$19.99
Calibrated Avg. Selling Price$13.59
GenreCasual
Peak Players260
SteamSpy Owners500,000 .. 1,000,000
SteamView on Store

Related Games

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Frequently Asked Questions

How much has Unpacking earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Unpacking's total gross revenue on Steam at approximately $15,831,439.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $9,594,812
  • Calibrated midpoint (x33): $15,831,439
  • Optimistic estimate (x60): $28,784,435

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Unpacking sold on Steam?

With 35,301 Steam reviews and a 93% positive rating, we estimate Unpacking has sold between 706,020 and 2,118,060 copies, with a best estimate of 1,164,933.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x33 that adjusts for the title's age, price tier, genre, and review profile.

How much does Witch Beam earn from Unpacking?

After Steam's tiered platform fee of effectively 28.2%, Witch Beam keeps an estimated $11,373,580 from Unpacking's gross revenue of $15,831,439.

Here's the breakdown:

  • Gross Revenue: $15,831,439
  • Steam's Fee (28.2%): -$4,457,860
  • Developer Revenue: $11,373,580

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Unpacking?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Unpacking, with an estimated gross revenue of $15,831,439, this results in an effective rate of 28.2%. Steam keeps approximately $4,457,860 and Witch Beam receives $11,373,580.

How accurate are these revenue estimates for Unpacking?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($9,594,812 to $28,784,435) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x33) and a calibrated ASP of $14.

What would Unpacking earn on Epic Games Store instead?

If Unpacking generated the same gross revenue on the Epic Games Store, Witch Beam would keep approximately $14,051,667 - that's $2,678,087 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $1,779,773. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $11,082,008.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Unpacking?

According to SteamSpy data, players spend an average of 5.1 hours in Unpacking, with a median playtime of 4.2 hours. This indicates solid player engagement.