Touhou Luna Nights Steam key art
Touhou Luna Nights cover art

Steam revenue analysis

Touhou Luna Nights Steam Revenue & Sales Estimates

Team Ladybug · WSS playground

$4.4MEst. Gross Revenue

434,217 estimated sales, 98% positive reviews, and $3,060,795.63 potentially retained by the developer after Steam's platform fees.

Action98% Positive$10.79

Revenue Overview

$4.4M

Gross Revenue

$3.1M

Developer Revenue

434,217

Est. Copies Sold

$624.7K

Revenue / Year (avg. 7 yr)

$2.8MLow estimate
$4.4MBest estimate
$8.5MHigh estimate

How the revenue splits

Gross Revenue
$4,372,565
− Steam Platform Fee(30.0%)
−$1,311,770
Developer Revenue
$3,060,796

Developer vs. Steam

Developer: 70.0%($3,060,796)Steam: 30.0%($1,311,770)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$1,311,770
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

98%positive
14,007Total Reviews
13,727positive (98%)
280negative (2%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    14,007 reviews and a 98% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Touhou Luna Nights, we use a midpoint multiplier of ×31 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $11, we estimate a realized average sale price of $10 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $4,372,565 in gross revenue into roughly $3,060,796 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$10.07

List price $10.79

Boxleiter multiplier

×31

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Touhou Luna Nights use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x31 and a calibrated average sale price of $10 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $4,372,565

To developer

$3,060,796

To developer: 70.0%

$3,060,796

Platform fee: 30.0%

$1,311,770

Epic Games Store

Gross revenue baseline: $4,372,565

To developer

$3,967,857

To developer: 90.7%

$3,967,857

Platform fee: 9.3%

$404,708

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 9.3%.

GOG

Gross revenue baseline: $4,372,565

To developer

$3,060,796

To developer: 70.0%

$3,060,796

Platform fee: 30.0%

$1,311,770

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 61% by revenue in Action
61%

Top 61% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Touhou Luna Nights ranks in the top 61% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

5.7h avg4.5h median

5.7h

Average Playtime

4.5h

Median Playtime

Touhou Luna Nights keeps players engaged for an average of 5.7 hours – solid engagement for a action game.

Game Details

Dataset updated: April 18, 2026

DeveloperTeam Ladybug
PublisherWSS playground
Release DateFebruary 24, 2019
Years on Market7 years
Current Price$10.79
Calibrated Avg. Selling Price$10.07
GenreAction
Peak Players15
SteamSpy Owners500,000 .. 1,000,000
SteamView on Store

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Frequently Asked Questions

How much has Touhou Luna Nights earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Touhou Luna Nights's total gross revenue on Steam at approximately $4,372,565.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $2,821,010
  • Calibrated midpoint (x31): $4,372,565
  • Optimistic estimate (x60): $8,463,029

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Touhou Luna Nights sold on Steam?

With 14,007 Steam reviews and a 98% positive rating, we estimate Touhou Luna Nights has sold between 280,140 and 840,420 copies, with a best estimate of 434,217.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x31 that adjusts for the title's age, price tier, genre, and review profile.

How much does Team Ladybug earn from Touhou Luna Nights?

After Steam's tiered platform fee of effectively 30.0%, Team Ladybug keeps an estimated $3,060,796 from Touhou Luna Nights's gross revenue of $4,372,565.

Here's the breakdown:

  • Gross Revenue: $4,372,565
  • Steam's Fee (30.0%): -$1,311,770
  • Developer Revenue: $3,060,796

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Touhou Luna Nights?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Touhou Luna Nights, with an estimated gross revenue of $4,372,565, this results in an effective rate of 30.0%. Steam keeps approximately $1,311,770 and Team Ladybug receives $3,060,796.

How accurate are these revenue estimates for Touhou Luna Nights?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($2,821,010 to $8,463,029) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x31) and a calibrated ASP of $10.

What would Touhou Luna Nights earn on Epic Games Store instead?

If Touhou Luna Nights generated the same gross revenue on the Epic Games Store, Team Ladybug would keep approximately $3,967,857 - that's $907,062 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $404,708. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $3,060,796.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Touhou Luna Nights?

According to SteamSpy data, players spend an average of 5.7 hours in Touhou Luna Nights, with a median playtime of 4.5 hours. This indicates solid player engagement.