The Crew 2 Steam key art
The Crew 2 cover art

Steam revenue analysis

The Crew 2 Steam Revenue & Sales Estimates

Ivory Tower · Ubisoft

$67.3MEst. Gross Revenue

2,440,490 estimated sales, 77% positive reviews, and $50,866,495.28 potentially retained by the developer after Steam's platform fees.

Action77% Positive$29.99

Revenue Overview

$67.3M

Gross Revenue

$50.9M

Developer Revenue

2,440,490

Est. Copies Sold

$67.3M

Revenue / Year (avg. 1 yr)

$51.8MLow estimate
$67.3MBest estimate
$155.4MHigh estimate

How the revenue splits

Gross Revenue
$67,333,119
− Steam Platform Fee(24.5%)
−$16,466,624
Developer Revenue
$50,866,495

Developer vs. Steam

Developer: 75.5%($50,866,495)Steam: 24.5%($16,466,624)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$10,000,000
Tier 3 ($50M+) (20%)$3,466,624

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

77%positive
93,865Total Reviews
72,276positive (77%)
21,589negative (23%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    93,865 reviews and a 77% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For The Crew 2, we use a midpoint multiplier of ×26 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $30, we estimate a realized average sale price of $28 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 24.5%. That turns an estimated $67,333,119 in gross revenue into roughly $50,866,495 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$27.59

List price $29.99

Boxleiter multiplier

×26

Range ×20–×60

Effective Steam fee

24.5%

Tiered 30 / 25 / 20%

Revenue estimates for The Crew 2 use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x26 and a calibrated average sale price of $28 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $67,333,119

To developer

$50,866,495

To developer: 75.5%

$50,866,495

Platform fee: 24.5%

$16,466,624

Epic Games Store

Gross revenue baseline: $67,333,119

To developer

$59,373,145

To developer: 88.2%

$59,373,145

Platform fee: 11.8%

$7,959,974

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.8%.

GOG

Gross revenue baseline: $67,333,119

To developer

$47,133,183

To developer: 70.0%

$47,133,183

Platform fee: 30.0%

$20,199,936

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 6% by revenue in Action
6%

Top 6% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

The Crew 2 ranks in the top 6% of 2141 tracked action top-sellers, with estimated revenue 11× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

29h avg4.7h median

29h

Average Playtime

4.7h

Median Playtime

3.5h

Recent Activity (2 Weeks)

A median playtime of 4.7h and average of 29h suggest a dedicated core community playing this action game well beyond the typical player.

Current Activity12% still active

Game Details

Dataset updated: April 18, 2026

DeveloperIvory Tower
PublisherUbisoft
Release Date—
Years on Market1 year
Current Price$29.99
Calibrated Avg. Selling Price$27.59
GenreAction
Peak Players873
SteamSpy Owners2,000,000 .. 5,000,000
SteamView on Store

Features

Single-playerMulti-playerMMOPvPOnline PvPCo-opOnline Co-opSteam AchievementsCaptions availableIn-App PurchasesPartial Controller SupportRemote Play on PhoneRemote Play on Tablet

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Frequently Asked Questions

How much has The Crew 2 earned on Steam?

Based on our analysis using the Boxleiter method, we estimate The Crew 2's total gross revenue on Steam at approximately $67,333,119.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $51,794,707
  • Calibrated midpoint (x26): $67,333,119
  • Optimistic estimate (x60): $155,384,121

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has The Crew 2 sold on Steam?

With 93,865 Steam reviews and a 77% positive rating, we estimate The Crew 2 has sold between 1,877,300 and 5,631,900 copies, with a best estimate of 2,440,490.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x26 that adjusts for the title's age, price tier, genre, and review profile.

How much does Ivory Tower earn from The Crew 2?

After Steam's tiered platform fee of effectively 24.5%, Ivory Tower keeps an estimated $50,866,495 from The Crew 2's gross revenue of $67,333,119.

Here's the breakdown:

  • Gross Revenue: $67,333,119
  • Steam's Fee (24.5%): -$16,466,624
  • Developer Revenue: $50,866,495

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from The Crew 2?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For The Crew 2, with an estimated gross revenue of $67,333,119, this results in an effective rate of 24.5%. Steam keeps approximately $16,466,624 and Ivory Tower receives $50,866,495.

How accurate are these revenue estimates for The Crew 2?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($51,794,707 to $155,384,121) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x26) and a calibrated ASP of $28.

What would The Crew 2 earn on Epic Games Store instead?

If The Crew 2 generated the same gross revenue on the Epic Games Store, Ivory Tower would keep approximately $59,373,145 - that's $8,506,650 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $7,959,974. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $47,133,183.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in The Crew 2?

According to SteamSpy data, players spend an average of 29 hours in The Crew 2, with a median playtime of 4.7 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.