South Park™: The Fractured But Whole™ Steam key art
South Park™: The Fractured But Whole™ cover art

Steam revenue analysis

South Park™: The Fractured But Whole™ Steam Revenue & Sales Estimates

Ubisoft San Francisco · Ubisoft

$13.8MEst. Gross Revenue

819,952 estimated sales, 85% positive reviews, and $9,825,245.56 potentially retained by the developer after Steam's platform fees.

Rpg85% Positive$29.99

Revenue Overview

$13.8M

Gross Revenue

$9.8M

Developer Revenue

819,952

Est. Copies Sold

$1.5M

Revenue / Year (avg. 9 yr)

$9.8MLow estimate
$13.8MBest estimate
$29.5MHigh estimate

How the revenue splits

Gross Revenue
$13,766,994
Steam Platform Fee(28.6%)
−$3,941,749
Developer Revenue
$9,825,246

Developer vs. Steam

Developer: 71.4%($9,825,246)Steam: 28.6%($3,941,749)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$941,749
Tier 3 ($50M+) (20%)

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

85%positive
29,284Total Reviews
24,891positive (85%)
4,393negative (15%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    29,284 reviews and a 85% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For South Park™: The Fractured But Whole™, we use a midpoint multiplier of ×28 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $30, we estimate a realized average sale price of $17 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 28.6%. That turns an estimated $13,766,994 in gross revenue into roughly $9,825,246 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$16.79

List price $29.99

Boxleiter multiplier

×28

Range ×20–×60

Effective Steam fee

28.6%

Tiered 30 / 25 / 20%

Revenue estimates for South Park™: The Fractured But Whole™ use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x28 and a calibrated average sale price of $17 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $13,766,994

To developer

$9,825,246

To developer: 71.4%

$9,825,246

Platform fee: 28.6%

$3,941,749

Epic Games Store

Gross revenue baseline: $13,766,994

To developer

$12,234,955

To developer: 88.9%

$12,234,955

Platform fee: 11.1%

$1,532,039

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.1%.

GOG

Gross revenue baseline: $13,766,994

To developer

$9,636,896

To developer: 70.0%

$9,636,896

Platform fee: 30.0%

$4,130,098

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 39% by revenue in Rpg
39%

Top 39% of Rpg games

by estimated revenue

0%◆ Median100%

38

Top Games Tracked

$11.5M

Median (tracked top games)

$63M

Mean (tracked top games)

South Park™: The Fractured But Whole™ ranks in the top 39% of 38 tracked rpg top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

22h avg15.9h median

22h

Average Playtime

15.9h

Median Playtime

1h

Recent Activity (2 Weeks)

South Park™: The Fractured But Whole™ keeps players engaged for an average of 22 hours – solid engagement for a rpg game.

Current Activity5% still active

Game Details

Dataset updated: April 18, 2026

DeveloperUbisoft San Francisco
PublisherUbisoft
Release DateOctober 15, 2017
Years on Market9 years
Current Price$29.99
Calibrated Avg. Selling Price$16.79
GenreRpg
Peak Players250
SteamSpy Owners2,000,000 .. 5,000,000

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Frequently Asked Questions

How much has South Park™: The Fractured But Whole™ earned on Steam?

Based on our analysis using the Boxleiter method, we estimate South Park™: The Fractured But Whole™'s total gross revenue on Steam at approximately $13,766,994.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $9,833,567
  • Calibrated midpoint (x28): $13,766,994
  • Optimistic estimate (x60): $29,500,702

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has South Park™: The Fractured But Whole™ sold on Steam?

With 29,284 Steam reviews and a 85% positive rating, we estimate South Park™: The Fractured But Whole™ has sold between 585,680 and 1,757,040 copies, with a best estimate of 819,952.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x28 that adjusts for the title's age, price tier, genre, and review profile.

How much does Ubisoft San Francisco earn from South Park™: The Fractured But Whole™?

After Steam's tiered platform fee of effectively 28.6%, Ubisoft San Francisco keeps an estimated $9,825,246 from South Park™: The Fractured But Whole™'s gross revenue of $13,766,994.

Here's the breakdown:

  • Gross Revenue: $13,766,994
  • Steam's Fee (28.6%): -$3,941,749
  • Developer Revenue: $9,825,246

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from South Park™: The Fractured But Whole™?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For South Park™: The Fractured But Whole™, with an estimated gross revenue of $13,766,994, this results in an effective rate of 28.6%. Steam keeps approximately $3,941,749 and Ubisoft San Francisco receives $9,825,246.

How accurate are these revenue estimates for South Park™: The Fractured But Whole™?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($9,833,567 to $29,500,702) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x28) and a calibrated ASP of $17.

What would South Park™: The Fractured But Whole™ earn on Epic Games Store instead?

If South Park™: The Fractured But Whole™ generated the same gross revenue on the Epic Games Store, Ubisoft San Francisco would keep approximately $12,234,955 - that's $2,409,709 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $1,532,039. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $9,636,896.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in South Park™: The Fractured But Whole™?

According to SteamSpy data, players spend an average of 22 hours in South Park™: The Fractured But Whole™, with a median playtime of 15.9 hours. This indicates solid player engagement.