POSTAL Steam key art
POSTAL cover art

Steam revenue analysis

POSTAL Steam Revenue & Sales Estimates

Running With Scissors

$17.8MEst. Gross Revenue

275,575 estimated sales, 91% positive reviews, and $12,841,274.69 potentially retained by the developer after Steam's platform fees.

Action91% Positive$67.95MC 56

Revenue Overview

$17.8M

Gross Revenue

$12.8M

Developer Revenue

275,575

Est. Copies Sold

$17.8M

Revenue / Year (avg. 1 yr)

$14.2MLow estimate
$17.8MBest estimate
$42.7MHigh estimate

How the revenue splits

Gross Revenue
$17,788,366
− Steam Platform Fee(27.8%)
−$4,947,092
Developer Revenue
$12,841,275

Developer vs. Steam

Developer: 72.2%($12,841,275)Steam: 27.8%($4,947,092)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$1,947,092
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

91%positive
11,023Total Reviews
10,031positive (91%)
992negative (9%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    11,023 reviews and a 91% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For POSTAL, we use a midpoint multiplier of ×25 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $68, we estimate a realized average sale price of $65 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 27.8%. That turns an estimated $17,788,366 in gross revenue into roughly $12,841,275 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$64.55

List price $67.95

Boxleiter multiplier

×25

Range ×20–×60

Effective Steam fee

27.8%

Tiered 30 / 25 / 20%

Revenue estimates for POSTAL use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x25 and a calibrated average sale price of $65 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $17,788,366

To developer

$12,841,275

To developer: 72.2%

$12,841,275

Platform fee: 27.8%

$4,947,092

Epic Games Store

Gross revenue baseline: $17,788,366

To developer

$15,773,762

To developer: 88.7%

$15,773,762

Platform fee: 11.3%

$2,014,604

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.3%.

GOG

Gross revenue baseline: $17,788,366

To developer

$12,451,856

To developer: 70.0%

$12,451,856

Platform fee: 30.0%

$5,336,510

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 23% by revenue in Action
23%

Top 23% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

POSTAL ranks in the top 23% of 2141 tracked action top-sellers, with estimated revenue 3× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

4.9h avg3.5h median

4.9h

Average Playtime

3.5h

Median Playtime

POSTAL keeps players engaged for an average of 4.9 hours – solid engagement for a action game.

Game Details

Dataset updated: April 18, 2026

DeveloperRunning With Scissors
PublisherRunning With Scissors
Release Date—
Years on Market1 year
Current Price$67.95
Calibrated Avg. Selling Price$64.55
GenreAction
Peak Players41
SteamSpy Owners2,000,000 .. 5,000,000
SteamView on Store

Features

Single-playerSteam AchievementsFull controller supportSteam Trading CardsFamily Sharing

More by Running With Scissors

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Frequently Asked Questions

How much has POSTAL earned on Steam?

Based on our analysis using the Boxleiter method, we estimate POSTAL's total gross revenue on Steam at approximately $17,788,366.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $14,230,693
  • Calibrated midpoint (x25): $17,788,366
  • Optimistic estimate (x60): $42,692,079

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has POSTAL sold on Steam?

With 11,023 Steam reviews and a 91% positive rating, we estimate POSTAL has sold between 220,460 and 661,380 copies, with a best estimate of 275,575.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x25 that adjusts for the title's age, price tier, genre, and review profile.

How much does Running With Scissors earn from POSTAL?

After Steam's tiered platform fee of effectively 27.8%, Running With Scissors keeps an estimated $12,841,275 from POSTAL's gross revenue of $17,788,366.

Here's the breakdown:

  • Gross Revenue: $17,788,366
  • Steam's Fee (27.8%): -$4,947,092
  • Developer Revenue: $12,841,275

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from POSTAL?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For POSTAL, with an estimated gross revenue of $17,788,366, this results in an effective rate of 27.8%. Steam keeps approximately $4,947,092 and Running With Scissors receives $12,841,275.

How accurate are these revenue estimates for POSTAL?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($14,230,693 to $42,692,079) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x25) and a calibrated ASP of $65.

What would POSTAL earn on Epic Games Store instead?

If POSTAL generated the same gross revenue on the Epic Games Store, Running With Scissors would keep approximately $15,773,762 - that's $2,932,488 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $2,014,604. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $12,451,856.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in POSTAL?

According to SteamSpy data, players spend an average of 4.9 hours in POSTAL, with a median playtime of 3.5 hours. This indicates solid player engagement.

What is POSTAL's Metacritic score?

POSTAL has a Metacritic score of 56/100, which indicates "mixed or average" reviews from critics. The Steam community rates the game 91% positive based on 11,023 user reviews.