Night of the Dead Steam key art
Night of the Dead cover art

Steam revenue analysis

Night of the Dead Steam Revenue & Sales Estimates

Jackto Studios

$8.9MEst. Gross Revenue

319,060 estimated sales, 78% positive reviews, and $6,229,008.38 potentially retained by the developer after Steam's platform fees.

Action78% Positive$29.99

Revenue Overview

$8.9M

Gross Revenue

$6.2M

Developer Revenue

319,060

Est. Copies Sold

$8.9M

Revenue / Year (avg. 1 yr)

$6.4MLow estimate
$8.9MBest estimate
$19.1MHigh estimate

How the revenue splits

Gross Revenue
$8,898,583
− Steam Platform Fee(30.0%)
−$2,669,575
Developer Revenue
$6,229,008

Developer vs. Steam

Developer: 70.0%($6,229,008)Steam: 30.0%($2,669,575)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$2,669,575
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

78%positive
11,395Total Reviews
8,888positive (78%)
2,507negative (22%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    11,395 reviews and a 78% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Night of the Dead, we use a midpoint multiplier of ×28 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $30, we estimate a realized average sale price of $28 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $8,898,583 in gross revenue into roughly $6,229,008 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$27.89

List price $29.99

Boxleiter multiplier

×28

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Night of the Dead use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x28 and a calibrated average sale price of $28 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $8,898,583

To developer

$6,229,008

To developer: 70.0%

$6,229,008

Platform fee: 30.0%

$2,669,575

Epic Games Store

Gross revenue baseline: $8,898,583

To developer

$7,950,753

To developer: 89.3%

$7,950,753

Platform fee: 10.7%

$947,830

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 10.7%.

GOG

Gross revenue baseline: $8,898,583

To developer

$6,229,008

To developer: 70.0%

$6,229,008

Platform fee: 30.0%

$2,669,575

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 38% by revenue in Action
38%

Top 38% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Night of the Dead ranks in the top 38% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

43.5h avg15.8h median

43.5h

Average Playtime

15.8h

Median Playtime

4.1h

Recent Activity (2 Weeks)

A median playtime of 15.8h and average of 43.5h suggest a dedicated core community playing this action game well beyond the typical player.

Current Activity9% still active

Game Details

Dataset updated: April 18, 2026

DeveloperJackto Studios
PublisherJackto Studios
Release Date—
Years on Market1 year
Current Price$29.99
Calibrated Avg. Selling Price$27.89
GenreAction
Peak Players368
SteamSpy Owners200,000 .. 500,000
SteamView on Store

Features

Single-playerMulti-playerPvPOnline PvPLAN PvPCo-opOnline Co-opLAN Co-opPartial Controller SupportSteam CloudFamily Sharing

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Frequently Asked Questions

How much has Night of the Dead earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Night of the Dead's total gross revenue on Steam at approximately $8,898,583.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $6,356,131
  • Calibrated midpoint (x28): $8,898,583
  • Optimistic estimate (x60): $19,068,393

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Night of the Dead sold on Steam?

With 11,395 Steam reviews and a 78% positive rating, we estimate Night of the Dead has sold between 227,900 and 683,700 copies, with a best estimate of 319,060.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x28 that adjusts for the title's age, price tier, genre, and review profile.

How much does Jackto Studios earn from Night of the Dead?

After Steam's tiered platform fee of effectively 30.0%, Jackto Studios keeps an estimated $6,229,008 from Night of the Dead's gross revenue of $8,898,583.

Here's the breakdown:

  • Gross Revenue: $8,898,583
  • Steam's Fee (30.0%): -$2,669,575
  • Developer Revenue: $6,229,008

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Night of the Dead?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Night of the Dead, with an estimated gross revenue of $8,898,583, this results in an effective rate of 30.0%. Steam keeps approximately $2,669,575 and Jackto Studios receives $6,229,008.

How accurate are these revenue estimates for Night of the Dead?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($6,356,131 to $19,068,393) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x28) and a calibrated ASP of $28.

What would Night of the Dead earn on Epic Games Store instead?

If Night of the Dead generated the same gross revenue on the Epic Games Store, Jackto Studios would keep approximately $7,950,753 - that's $1,721,745 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $947,830. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $6,229,008.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Night of the Dead?

According to SteamSpy data, players spend an average of 43.5 hours in Night of the Dead, with a median playtime of 15.8 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.