NBA 2K24 Steam key art
NBA 2K24 cover art

Steam revenue analysis

NBA 2K24 Steam Revenue & Sales Estimates

Visual Concepts · 2K

$66.9MEst. Gross Revenue

1,173,474 estimated sales, 31% positive reviews, and $50,501,026.61 potentially retained by the developer after Steam's platform fees.

Action31% Positive$59.99

Revenue Overview

$66.9M

Gross Revenue

$50.5M

Developer Revenue

1,173,474

Est. Copies Sold

$66.9M

Revenue / Year (avg. 1 yr)

$49.5MLow estimate
$66.9MBest estimate
$148.6MHigh estimate

How the revenue splits

Gross Revenue
$66,876,283
− Steam Platform Fee(24.5%)
−$16,375,257
Developer Revenue
$50,501,027

Developer vs. Steam

Developer: 75.5%($50,501,027)Steam: 24.5%($16,375,257)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$10,000,000
Tier 3 ($50M+) (20%)$3,375,257

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

31%positive
43,462Total Reviews
13,473positive (31%)
29,989negative (69%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    43,462 reviews and a 31% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For NBA 2K24, we use a midpoint multiplier of ×27 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $60, we estimate a realized average sale price of $57 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 24.5%. That turns an estimated $66,876,283 in gross revenue into roughly $50,501,027 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$56.99

List price $59.99

Boxleiter multiplier

×27

Range ×20–×60

Effective Steam fee

24.5%

Tiered 30 / 25 / 20%

Revenue estimates for NBA 2K24 use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x27 and a calibrated average sale price of $57 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $66,876,283

To developer

$50,501,027

To developer: 75.5%

$50,501,027

Platform fee: 24.5%

$16,375,257

Epic Games Store

Gross revenue baseline: $66,876,283

To developer

$58,971,129

To developer: 88.2%

$58,971,129

Platform fee: 11.8%

$7,905,154

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.8%.

GOG

Gross revenue baseline: $66,876,283

To developer

$46,813,398

To developer: 70.0%

$46,813,398

Platform fee: 30.0%

$20,062,885

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 6% by revenue in Action
6%

Top 6% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

NBA 2K24 ranks in the top 6% of 2141 tracked action top-sellers, with estimated revenue 11× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

73.6h avg28.8h median

73.6h

Average Playtime

28.8h

Median Playtime

4.2h

Recent Activity (2 Weeks)

A median playtime of 28.8h and average of 73.6h suggest a dedicated core community playing this action game well beyond the typical player.

Current Activity6% still active

Game Details

Dataset updated: April 18, 2026

DeveloperVisual Concepts
Publisher2K
Release Date—
Years on Market1 year
Current Price$59.99
Calibrated Avg. Selling Price$56.99
GenreAction
Peak Players2,932
SteamSpy Owners1,000,000 .. 2,000,000
SteamView on Store

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Frequently Asked Questions

How much has NBA 2K24 earned on Steam?

Based on our analysis using the Boxleiter method, we estimate NBA 2K24's total gross revenue on Steam at approximately $66,876,283.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $49,537,988
  • Calibrated midpoint (x27): $66,876,283
  • Optimistic estimate (x60): $148,613,963

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has NBA 2K24 sold on Steam?

With 43,462 Steam reviews and a 31% positive rating, we estimate NBA 2K24 has sold between 869,240 and 2,607,720 copies, with a best estimate of 1,173,474.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x27 that adjusts for the title's age, price tier, genre, and review profile.

How much does Visual Concepts earn from NBA 2K24?

After Steam's tiered platform fee of effectively 24.5%, Visual Concepts keeps an estimated $50,501,027 from NBA 2K24's gross revenue of $66,876,283.

Here's the breakdown:

  • Gross Revenue: $66,876,283
  • Steam's Fee (24.5%): -$16,375,257
  • Developer Revenue: $50,501,027

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from NBA 2K24?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For NBA 2K24, with an estimated gross revenue of $66,876,283, this results in an effective rate of 24.5%. Steam keeps approximately $16,375,257 and Visual Concepts receives $50,501,027.

How accurate are these revenue estimates for NBA 2K24?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($49,537,988 to $148,613,963) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x27) and a calibrated ASP of $57.

What would NBA 2K24 earn on Epic Games Store instead?

If NBA 2K24 generated the same gross revenue on the Epic Games Store, Visual Concepts would keep approximately $58,971,129 - that's $8,470,103 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $7,905,154. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $46,813,398.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in NBA 2K24?

According to SteamSpy data, players spend an average of 73.6 hours in NBA 2K24, with a median playtime of 28.8 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.