My Friend Pedro Steam key art
My Friend Pedro cover art

Steam revenue analysis

My Friend Pedro Steam Revenue & Sales Estimates

DeadToast Entertainment · Devolver Digital

$8.9MEst. Gross Revenue

798,283 estimated sales, 96% positive reviews, and $6,252,950.74 potentially retained by the developer after Steam's platform fees.

Action96% Positive$19.99MC 81

Revenue Overview

$8.9M

Gross Revenue

$6.3M

Developer Revenue

798,283

Est. Copies Sold

$1.3M

Revenue / Year (avg. 7 yr)

$6.2MLow estimate
$8.9MBest estimate
$18.5MHigh estimate

How the revenue splits

Gross Revenue
$8,932,787
− Steam Platform Fee(30.0%)
−$2,679,836
Developer Revenue
$6,252,951

Developer vs. Steam

Developer: 70.0%($6,252,951)Steam: 30.0%($2,679,836)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$2,679,836
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

96%positive
27,527Total Reviews
26,426positive (96%)
1,101negative (4%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    27,527 reviews and a 96% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For My Friend Pedro, we use a midpoint multiplier of ×29 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $20, we estimate a realized average sale price of $11 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $8,932,787 in gross revenue into roughly $6,252,951 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$11.19

List price $19.99

Boxleiter multiplier

×29

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for My Friend Pedro use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x29 and a calibrated average sale price of $11 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $8,932,787

To developer

$6,252,951

To developer: 70.0%

$6,252,951

Platform fee: 30.0%

$2,679,836

Epic Games Store

Gross revenue baseline: $8,932,787

To developer

$7,980,852

To developer: 89.3%

$7,980,852

Platform fee: 10.7%

$951,934

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 10.7%.

GOG

Gross revenue baseline: $8,932,787

To developer

$6,252,951

To developer: 70.0%

$6,252,951

Platform fee: 30.0%

$2,679,836

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 38% by revenue in Action
38%

Top 38% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

My Friend Pedro ranks in the top 38% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

7.6h avg2.6h median

7.6h

Average Playtime

2.6h

Median Playtime

A median playtime of 2.6h and average of 7.6h suggest a dedicated core community playing this action game well beyond the typical player.

Game Details

Dataset updated: April 18, 2026

DeveloperDeadToast Entertainment
PublisherDevolver Digital
Release DateJune 19, 2019
Years on Market7 years
Current Price$19.99
Calibrated Avg. Selling Price$11.19
GenreAction
Peak Players22
SteamSpy Owners1,000,000 .. 2,000,000
SteamView on Store

Features

Single-playerSteam AchievementsFull controller supportSteam CloudSteam LeaderboardsRemote Play on PhoneRemote Play on TabletRemote Play on TVFamily Sharing

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Frequently Asked Questions

How much has My Friend Pedro earned on Steam?

Based on our analysis using the Boxleiter method, we estimate My Friend Pedro's total gross revenue on Steam at approximately $8,932,787.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $6,160,543
  • Calibrated midpoint (x29): $8,932,787
  • Optimistic estimate (x60): $18,481,628

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has My Friend Pedro sold on Steam?

With 27,527 Steam reviews and a 96% positive rating, we estimate My Friend Pedro has sold between 550,540 and 1,651,620 copies, with a best estimate of 798,283.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x29 that adjusts for the title's age, price tier, genre, and review profile.

How much does DeadToast Entertainment earn from My Friend Pedro?

After Steam's tiered platform fee of effectively 30.0%, DeadToast Entertainment keeps an estimated $6,252,951 from My Friend Pedro's gross revenue of $8,932,787.

Here's the breakdown:

  • Gross Revenue: $8,932,787
  • Steam's Fee (30.0%): -$2,679,836
  • Developer Revenue: $6,252,951

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from My Friend Pedro?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For My Friend Pedro, with an estimated gross revenue of $8,932,787, this results in an effective rate of 30.0%. Steam keeps approximately $2,679,836 and DeadToast Entertainment receives $6,252,951.

How accurate are these revenue estimates for My Friend Pedro?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($6,160,543 to $18,481,628) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x29) and a calibrated ASP of $11.

What would My Friend Pedro earn on Epic Games Store instead?

If My Friend Pedro generated the same gross revenue on the Epic Games Store, DeadToast Entertainment would keep approximately $7,980,852 - that's $1,727,902 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $951,934. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $6,252,951.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in My Friend Pedro?

According to SteamSpy data, players spend an average of 7.6 hours in My Friend Pedro, with a median playtime of 2.6 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.

What is My Friend Pedro's Metacritic score?

My Friend Pedro has a Metacritic score of 81/100, which is considered "generally favorable" by critics. The Steam community rates the game 96% positive based on 27,527 user reviews.