LIZARDS MUST DIE Steam key art
LIZARDS MUST DIE cover art

Steam revenue analysis

LIZARDS MUST DIE Steam Revenue & Sales Estimates

the Bratans · Smola Game Studio

$2.5MEst. Gross Revenue

836,224 estimated sales, 97% positive reviews, and $1,726,802.56 potentially retained by the developer after Steam's platform fees.

Action97% Positive$3.99

Revenue Overview

$2.5M

Gross Revenue

$1.7M

Developer Revenue

836,224

Est. Copies Sold

$822.3K

Revenue / Year (avg. 3 yr)

$1.5MLow estimate
$2.5MBest estimate
$4.6MHigh estimate

How the revenue splits

Gross Revenue
$2,466,861
− Steam Platform Fee(30.0%)
−$740,058
Developer Revenue
$1,726,803

Developer vs. Steam

Developer: 70.0%($1,726,803)Steam: 30.0%($740,058)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$740,058
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

97%positive
26,132Total Reviews
25,348positive (97%)
784negative (3%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    26,132 reviews and a 97% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For LIZARDS MUST DIE, we use a midpoint multiplier of ×32 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $4, we estimate a realized average sale price of $3 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $2,466,861 in gross revenue into roughly $1,726,803 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$2.95

List price $3.99

Boxleiter multiplier

×32

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for LIZARDS MUST DIE use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x32 and a calibrated average sale price of $3 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $2,466,861

To developer

$1,726,803

To developer: 70.0%

$1,726,803

Platform fee: 30.0%

$740,058

Epic Games Store

Gross revenue baseline: $2,466,861

To developer

$2,290,838

To developer: 92.9%

$2,290,838

Platform fee: 7.1%

$176,023

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 7.1%.

GOG

Gross revenue baseline: $2,466,861

To developer

$1,726,803

To developer: 70.0%

$1,726,803

Platform fee: 30.0%

$740,058

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 81% by revenue in Action
81%

Top 81% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

LIZARDS MUST DIE ranks in the top 81% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

1.4h avg0.7h median

1.4h

Average Playtime

0.7h

Median Playtime

LIZARDS MUST DIE keeps players engaged for an average of 1.4 hours – solid engagement for a action game.

Game Details

Dataset updated: April 18, 2026

Developerthe Bratans
PublisherSmola Game Studio
Release DateSeptember 26, 2023
Years on Market3 years
Current Price$3.99
Calibrated Avg. Selling Price$2.95
GenreAction
Peak Players5
SteamSpy Owners500,000 .. 1,000,000
SteamView on Store

Features

Single-playerMulti-playerCo-opOnline Co-opSteam AchievementsSteam Trading CardsPartial Controller SupportFamily Sharing

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Frequently Asked Questions

How much has LIZARDS MUST DIE earned on Steam?

Based on our analysis using the Boxleiter method, we estimate LIZARDS MUST DIE's total gross revenue on Steam at approximately $2,466,861.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $1,541,788
  • Calibrated midpoint (x32): $2,466,861
  • Optimistic estimate (x60): $4,625,364

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has LIZARDS MUST DIE sold on Steam?

With 26,132 Steam reviews and a 97% positive rating, we estimate LIZARDS MUST DIE has sold between 522,640 and 1,567,920 copies, with a best estimate of 836,224.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x32 that adjusts for the title's age, price tier, genre, and review profile.

How much does the Bratans earn from LIZARDS MUST DIE?

After Steam's tiered platform fee of effectively 30.0%, the Bratans keeps an estimated $1,726,803 from LIZARDS MUST DIE's gross revenue of $2,466,861.

Here's the breakdown:

  • Gross Revenue: $2,466,861
  • Steam's Fee (30.0%): -$740,058
  • Developer Revenue: $1,726,803

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from LIZARDS MUST DIE?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For LIZARDS MUST DIE, with an estimated gross revenue of $2,466,861, this results in an effective rate of 30.0%. Steam keeps approximately $740,058 and the Bratans receives $1,726,803.

How accurate are these revenue estimates for LIZARDS MUST DIE?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($1,541,788 to $4,625,364) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x32) and a calibrated ASP of $3.

What would LIZARDS MUST DIE earn on Epic Games Store instead?

If LIZARDS MUST DIE generated the same gross revenue on the Epic Games Store, the Bratans would keep approximately $2,290,838 - that's $564,035 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $176,023. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $1,726,803.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in LIZARDS MUST DIE?

According to SteamSpy data, players spend an average of 1.4 hours in LIZARDS MUST DIE, with a median playtime of 0.7 hours. This indicates solid player engagement.