Forza Motorsport Steam key art
Forza Motorsport cover art

Steam revenue analysis

Forza Motorsport Steam Revenue & Sales Estimates

Turn 10 · Xbox Game Studios

$19.3MEst. Gross Revenue

289,565 estimated sales, 48% positive reviews, and $13,939,882.64 potentially retained by the developer after Steam's platform fees.

Action48% Positive$69.99

Revenue Overview

$19.3M

Gross Revenue

$13.9M

Developer Revenue

289,565

Est. Copies Sold

$19.3M

Revenue / Year (avg. 1 yr)

$13.3MLow estimate
$19.3MBest estimate
$39.8MHigh estimate

How the revenue splits

Gross Revenue
$19,253,177
− Steam Platform Fee(27.6%)
−$5,313,294
Developer Revenue
$13,939,883

Developer vs. Steam

Developer: 72.4%($13,939,883)Steam: 27.6%($5,313,294)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$2,313,294
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

48%positive
9,985Total Reviews
4,793positive (48%)
5,192negative (52%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    9,985 reviews and a 48% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Forza Motorsport, we use a midpoint multiplier of ×29 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $70, we estimate a realized average sale price of $66 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 27.6%. That turns an estimated $19,253,177 in gross revenue into roughly $13,939,883 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$66.49

List price $69.99

Boxleiter multiplier

×29

Range ×20–×60

Effective Steam fee

27.6%

Tiered 30 / 25 / 20%

Revenue estimates for Forza Motorsport use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x29 and a calibrated average sale price of $66 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $19,253,177

To developer

$13,939,883

To developer: 72.4%

$13,939,883

Platform fee: 27.6%

$5,313,294

Epic Games Store

Gross revenue baseline: $19,253,177

To developer

$17,062,796

To developer: 88.6%

$17,062,796

Platform fee: 11.4%

$2,190,381

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.4%.

GOG

Gross revenue baseline: $19,253,177

To developer

$13,477,224

To developer: 70.0%

$13,477,224

Platform fee: 30.0%

$5,775,953

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 21% by revenue in Action
21%

Top 21% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Forza Motorsport ranks in the top 21% of 2141 tracked action top-sellers, with estimated revenue 3× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

50.7h avg28.3h median

50.7h

Average Playtime

28.3h

Median Playtime

8h

Recent Activity (2 Weeks)

Forza Motorsport keeps players engaged for an average of 50.7 hours – solid engagement for a action game.

Current Activity16% still active

Game Details

Dataset updated: April 18, 2026

DeveloperTurn 10
PublisherXbox Game Studios
Release Date—
Years on Market1 year
Current Price$69.99
Calibrated Avg. Selling Price$66.49
GenreAction
Peak Players506
SteamSpy Owners1,000,000 .. 2,000,000
SteamView on Store

Features

Single-playerMulti-playerPvPOnline PvPCross-Platform MultiplayerSteam AchievementsFull controller supportSteam Trading CardsFamily Sharing

Related Games

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Frequently Asked Questions

How much has Forza Motorsport earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Forza Motorsport's total gross revenue on Steam at approximately $19,253,177.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $13,278,053
  • Calibrated midpoint (x29): $19,253,177
  • Optimistic estimate (x60): $39,834,159

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Forza Motorsport sold on Steam?

With 9,985 Steam reviews and a 48% positive rating, we estimate Forza Motorsport has sold between 199,700 and 599,100 copies, with a best estimate of 289,565.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x29 that adjusts for the title's age, price tier, genre, and review profile.

How much does Turn 10 earn from Forza Motorsport?

After Steam's tiered platform fee of effectively 27.6%, Turn 10 keeps an estimated $13,939,883 from Forza Motorsport's gross revenue of $19,253,177.

Here's the breakdown:

  • Gross Revenue: $19,253,177
  • Steam's Fee (27.6%): -$5,313,294
  • Developer Revenue: $13,939,883

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Forza Motorsport?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Forza Motorsport, with an estimated gross revenue of $19,253,177, this results in an effective rate of 27.6%. Steam keeps approximately $5,313,294 and Turn 10 receives $13,939,883.

How accurate are these revenue estimates for Forza Motorsport?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($13,278,053 to $39,834,159) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x29) and a calibrated ASP of $66.

What would Forza Motorsport earn on Epic Games Store instead?

If Forza Motorsport generated the same gross revenue on the Epic Games Store, Turn 10 would keep approximately $17,062,796 - that's $3,122,913 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $2,190,381. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $13,477,224.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Forza Motorsport?

According to SteamSpy data, players spend an average of 50.7 hours in Forza Motorsport, with a median playtime of 28.3 hours. This indicates solid player engagement.