Football Manager 2024 Steam key art
Football Manager 2024 cover art

Steam revenue analysis

Football Manager 2024 Steam Revenue & Sales Estimates

Sports Interactive · SEGA

$30.2MEst. Gross Revenue

530,104 estimated sales, 91% positive reviews, and $22,157,970.22 potentially retained by the developer after Steam's platform fees.

Action91% Positive$59.99

Revenue Overview

$30.2M

Gross Revenue

$22.2M

Developer Revenue

530,104

Est. Copies Sold

$30.2M

Revenue / Year (avg. 1 yr)

$26.3MLow estimate
$30.2MBest estimate
$78.8MHigh estimate

How the revenue splits

Gross Revenue
$30,210,627
− Steam Platform Fee(26.7%)
−$8,052,657
Developer Revenue
$22,157,970

Developer vs. Steam

Developer: 73.3%($22,157,970)Steam: 26.7%($8,052,657)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$5,052,657
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

91%positive
23,048Total Reviews
20,974positive (91%)
2,074negative (9%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    23,048 reviews and a 91% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Football Manager 2024, we use a midpoint multiplier of ×23 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $60, we estimate a realized average sale price of $57 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 26.7%. That turns an estimated $30,210,627 in gross revenue into roughly $22,157,970 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$56.99

List price $59.99

Boxleiter multiplier

×23

Range ×20–×60

Effective Steam fee

26.7%

Tiered 30 / 25 / 20%

Revenue estimates for Football Manager 2024 use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x23 and a calibrated average sale price of $57 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $30,210,627

To developer

$22,157,970

To developer: 73.3%

$22,157,970

Platform fee: 26.7%

$8,052,657

Epic Games Store

Gross revenue baseline: $30,210,627

To developer

$26,705,352

To developer: 88.4%

$26,705,352

Platform fee: 11.6%

$3,505,275

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.6%.

GOG

Gross revenue baseline: $30,210,627

To developer

$21,147,439

To developer: 70.0%

$21,147,439

Platform fee: 30.0%

$9,063,188

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 15% by revenue in Action
15%

Top 15% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Football Manager 2024 ranks in the top 15% of 2141 tracked action top-sellers, with estimated revenue 5× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

420.9h avg177.4h median

420.9h

Average Playtime

177.4h

Median Playtime

14h

Recent Activity (2 Weeks)

A median playtime of 177.4h and average of 420.9h suggest a dedicated core community playing this action game well beyond the typical player.

Current Activity3% still active

Game Details

Dataset updated: April 18, 2026

DeveloperSports Interactive
PublisherSEGA
Release Date—
Years on Market1 year
Current Price$59.99
Calibrated Avg. Selling Price$56.99
GenreAction
Peak Players47,931
SteamSpy Owners1,000,000 .. 2,000,000
SteamView on Store

Features

Single-playerMulti-playerSteam AchievementsSteam CloudFamily Sharing

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Frequently Asked Questions

How much has Football Manager 2024 earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Football Manager 2024's total gross revenue on Steam at approximately $30,210,627.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $26,270,110
  • Calibrated midpoint (x23): $30,210,627
  • Optimistic estimate (x60): $78,810,331

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Football Manager 2024 sold on Steam?

With 23,048 Steam reviews and a 91% positive rating, we estimate Football Manager 2024 has sold between 460,960 and 1,382,880 copies, with a best estimate of 530,104.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x23 that adjusts for the title's age, price tier, genre, and review profile.

How much does Sports Interactive earn from Football Manager 2024?

After Steam's tiered platform fee of effectively 26.7%, Sports Interactive keeps an estimated $22,157,970 from Football Manager 2024's gross revenue of $30,210,627.

Here's the breakdown:

  • Gross Revenue: $30,210,627
  • Steam's Fee (26.7%): -$8,052,657
  • Developer Revenue: $22,157,970

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Football Manager 2024?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Football Manager 2024, with an estimated gross revenue of $30,210,627, this results in an effective rate of 26.7%. Steam keeps approximately $8,052,657 and Sports Interactive receives $22,157,970.

How accurate are these revenue estimates for Football Manager 2024?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($26,270,110 to $78,810,331) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x23) and a calibrated ASP of $57.

What would Football Manager 2024 earn on Epic Games Store instead?

If Football Manager 2024 generated the same gross revenue on the Epic Games Store, Sports Interactive would keep approximately $26,705,352 - that's $4,547,382 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $3,505,275. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $21,147,439.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Football Manager 2024?

According to SteamSpy data, players spend an average of 420.9 hours in Football Manager 2024, with a median playtime of 177.4 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.