Firewatch Steam key art
Firewatch cover art

Steam revenue analysis

Firewatch Steam Revenue & Sales Estimates

Campo Santo · Panic, Campo Santo

$43.2MEst. Gross Revenue

2,351,388 estimated sales, 90% positive reviews, and $31,931,518.99 potentially retained by the developer after Steam's platform fees.

Action90% Positive$19.99

Revenue Overview

$43.2M

Gross Revenue

$31.9M

Developer Revenue

2,351,388

Est. Copies Sold

$43.2M

Revenue / Year (avg. 1 yr)

$33.3MLow estimate
$43.2MBest estimate
$99.8MHigh estimate

How the revenue splits

Gross Revenue
$43,242,025
− Steam Platform Fee(26.2%)
−$11,310,506
Developer Revenue
$31,931,519

Developer vs. Steam

Developer: 73.8%($31,931,519)Steam: 26.2%($11,310,506)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$8,310,506
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

90%positive
90,438Total Reviews
81,394positive (90%)
9,044negative (10%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    90,438 reviews and a 90% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Firewatch, we use a midpoint multiplier of ×26 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $20, we estimate a realized average sale price of $18 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 26.2%. That turns an estimated $43,242,025 in gross revenue into roughly $31,931,519 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$18.39

List price $19.99

Boxleiter multiplier

×26

Range ×20–×60

Effective Steam fee

26.2%

Tiered 30 / 25 / 20%

Revenue estimates for Firewatch use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x26 and a calibrated average sale price of $18 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $43,242,025

To developer

$31,931,519

To developer: 73.8%

$31,931,519

Platform fee: 26.2%

$11,310,506

Epic Games Store

Gross revenue baseline: $43,242,025

To developer

$38,172,982

To developer: 88.3%

$38,172,982

Platform fee: 11.7%

$5,069,043

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.7%.

GOG

Gross revenue baseline: $43,242,025

To developer

$30,269,418

To developer: 70.0%

$30,269,418

Platform fee: 30.0%

$12,972,608

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 10% by revenue in Action
10%

Top 10% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Firewatch ranks in the top 10% of 2141 tracked action top-sellers, with estimated revenue 7× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

4h avg3.8h median

4h

Average Playtime

3.8h

Median Playtime

0.7h

Recent Activity (2 Weeks)

Firewatch keeps players engaged for an average of 4 hours – solid engagement for a action game.

Current Activity18% still active

Game Details

Dataset updated: April 18, 2026

DeveloperCampo Santo
PublisherPanic, Campo Santo
Release Date—
Years on Market1 year
Current Price$19.99
Calibrated Avg. Selling Price$18.39
GenreAction
Peak Players81
SteamSpy Owners2,000,000 .. 5,000,000
SteamView on Store

Related Games

Want to estimate revenue for a different game?

Try our interactive Steam Revenue Calculator for custom scenarios.

Open Steam Revenue Calculator →

Frequently Asked Questions

How much has Firewatch earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Firewatch's total gross revenue on Steam at approximately $43,242,025.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $33,263,096
  • Calibrated midpoint (x26): $43,242,025
  • Optimistic estimate (x60): $99,789,289

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Firewatch sold on Steam?

With 90,438 Steam reviews and a 90% positive rating, we estimate Firewatch has sold between 1,808,760 and 5,426,280 copies, with a best estimate of 2,351,388.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x26 that adjusts for the title's age, price tier, genre, and review profile.

How much does Campo Santo earn from Firewatch?

After Steam's tiered platform fee of effectively 26.2%, Campo Santo keeps an estimated $31,931,519 from Firewatch's gross revenue of $43,242,025.

Here's the breakdown:

  • Gross Revenue: $43,242,025
  • Steam's Fee (26.2%): -$11,310,506
  • Developer Revenue: $31,931,519

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Firewatch?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Firewatch, with an estimated gross revenue of $43,242,025, this results in an effective rate of 26.2%. Steam keeps approximately $11,310,506 and Campo Santo receives $31,931,519.

How accurate are these revenue estimates for Firewatch?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($33,263,096 to $99,789,289) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x26) and a calibrated ASP of $18.

What would Firewatch earn on Epic Games Store instead?

If Firewatch generated the same gross revenue on the Epic Games Store, Campo Santo would keep approximately $38,172,982 - that's $6,241,463 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $5,069,043. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $30,269,418.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Firewatch?

According to SteamSpy data, players spend an average of 4 hours in Firewatch, with a median playtime of 3.8 hours. This indicates solid player engagement.