Bloons TD 5 Steam key art
Bloons TD 5 cover art

Steam revenue analysis

Bloons TD 5 Steam Revenue & Sales Estimates

Ninja Kiwi

$3.1MEst. Gross Revenue

346,350 estimated sales, 95% positive reviews, and $2,203,825.05 potentially retained by the developer after Steam's platform fees.

Action95% Positive$9.99

Revenue Overview

$3.1M

Gross Revenue

$2.2M

Developer Revenue

346,350

Est. Copies Sold

$3.1M

Revenue / Year (avg. 1 yr)

$2.1MLow estimate
$3.1MBest estimate
$6.3MHigh estimate

How the revenue splits

Gross Revenue
$3,148,322
− Steam Platform Fee(30.0%)
−$944,496
Developer Revenue
$2,203,825

Developer vs. Steam

Developer: 70.0%($2,203,825)Steam: 30.0%($944,496)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$944,496
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

95%positive
11,545Total Reviews
10,968positive (95%)
577negative (5%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    11,545 reviews and a 95% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Bloons TD 5, we use a midpoint multiplier of ×30 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $10, we estimate a realized average sale price of $9 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $3,148,322 in gross revenue into roughly $2,203,825 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$9.09

List price $9.99

Boxleiter multiplier

×30

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Bloons TD 5 use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x30 and a calibrated average sale price of $9 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $3,148,322

To developer

$2,203,825

To developer: 70.0%

$2,203,825

Platform fee: 30.0%

$944,496

Epic Games Store

Gross revenue baseline: $3,148,322

To developer

$2,890,523

To developer: 91.8%

$2,890,523

Platform fee: 8.2%

$257,799

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 8.2%.

GOG

Gross revenue baseline: $3,148,322

To developer

$2,203,825

To developer: 70.0%

$2,203,825

Platform fee: 30.0%

$944,496

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 72% by revenue in Action
72%

Top 72% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Bloons TD 5 ranks in the top 72% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

38.7h avg20.4h median

38.7h

Average Playtime

20.4h

Median Playtime

1h

Recent Activity (2 Weeks)

Bloons TD 5 keeps players engaged for an average of 38.7 hours – solid engagement for a action game.

Current Activity3% still active

Game Details

Dataset updated: April 18, 2026

DeveloperNinja Kiwi
PublisherNinja Kiwi
Release Date—
Years on Market1 year
Current Price$9.99
Calibrated Avg. Selling Price$9.09
GenreAction
Peak Players153
SteamSpy Owners200,000 .. 500,000
SteamView on Store

Features

Single-playerMulti-playerCo-opOnline Co-opCross-Platform MultiplayerSteam AchievementsSteam CloudSteam LeaderboardsFamily Sharing

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Frequently Asked Questions

How much has Bloons TD 5 earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Bloons TD 5's total gross revenue on Steam at approximately $3,148,322.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $2,098,881
  • Calibrated midpoint (x30): $3,148,322
  • Optimistic estimate (x60): $6,296,643

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Bloons TD 5 sold on Steam?

With 11,545 Steam reviews and a 95% positive rating, we estimate Bloons TD 5 has sold between 230,900 and 692,700 copies, with a best estimate of 346,350.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x30 that adjusts for the title's age, price tier, genre, and review profile.

How much does Ninja Kiwi earn from Bloons TD 5?

After Steam's tiered platform fee of effectively 30.0%, Ninja Kiwi keeps an estimated $2,203,825 from Bloons TD 5's gross revenue of $3,148,322.

Here's the breakdown:

  • Gross Revenue: $3,148,322
  • Steam's Fee (30.0%): -$944,496
  • Developer Revenue: $2,203,825

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Bloons TD 5?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Bloons TD 5, with an estimated gross revenue of $3,148,322, this results in an effective rate of 30.0%. Steam keeps approximately $944,496 and Ninja Kiwi receives $2,203,825.

How accurate are these revenue estimates for Bloons TD 5?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($2,098,881 to $6,296,643) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x30) and a calibrated ASP of $9.

What would Bloons TD 5 earn on Epic Games Store instead?

If Bloons TD 5 generated the same gross revenue on the Epic Games Store, Ninja Kiwi would keep approximately $2,890,523 - that's $686,698 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $257,799. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $2,203,825.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Bloons TD 5?

According to SteamSpy data, players spend an average of 38.7 hours in Bloons TD 5, with a median playtime of 20.4 hours. This indicates solid player engagement.