They Are Billions Steam key art
They Are Billions cover art

Steam revenue analysis

They Are Billions Steam Revenue & Sales Estimates

Numantian Games

$35.4MEst. Gross Revenue

1,267,890 estimated sales, 85% positive reviews, and $26,021,089.08 potentially retained by the developer after Steam's platform fees.

Action85% Positive$29.99

Revenue Overview

$35.4M

Gross Revenue

$26M

Developer Revenue

1,267,890

Est. Copies Sold

$35.4M

Revenue / Year (avg. 1 yr)

$27.2MLow estimate
$35.4MBest estimate
$81.6MHigh estimate

How the revenue splits

Gross Revenue
$35,361,452
Steam Platform Fee(26.4%)
−$9,340,363
Developer Revenue
$26,021,089

Developer vs. Steam

Developer: 73.6%($26,021,089)Steam: 26.4%($9,340,363)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$3,000,000
Tier 2 ($10M–$50M) (25%)$6,340,363
Tier 3 ($50M+) (20%)

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

85%positive
48,765Total Reviews
41,450positive (85%)
7,315negative (15%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    48,765 reviews and a 85% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For They Are Billions, we use a midpoint multiplier of ×26 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $30, we estimate a realized average sale price of $28 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 26.4%. That turns an estimated $35,361,452 in gross revenue into roughly $26,021,089 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$27.89

List price $29.99

Boxleiter multiplier

×26

Range ×20–×60

Effective Steam fee

26.4%

Tiered 30 / 25 / 20%

Revenue estimates for They Are Billions use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x26 and a calibrated average sale price of $28 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $35,361,452

To developer

$26,021,089

To developer: 73.6%

$26,021,089

Platform fee: 26.4%

$9,340,363

Epic Games Store

Gross revenue baseline: $35,361,452

To developer

$31,238,078

To developer: 88.3%

$31,238,078

Platform fee: 11.7%

$4,123,374

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 11.7%.

GOG

Gross revenue baseline: $35,361,452

To developer

$24,753,016

To developer: 70.0%

$24,753,016

Platform fee: 30.0%

$10,608,436

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 13% by revenue in Action
13%

Top 13% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

They Are Billions ranks in the top 13% of 2141 tracked action top-sellers, with estimated revenue 6× this group's median.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

76.1h avg22.4h median

76.1h

Average Playtime

22.4h

Median Playtime

1.5h

Recent Activity (2 Weeks)

A median playtime of 22.4h and average of 76.1h suggest a dedicated core community playing this action game well beyond the typical player.

Current Activity2% still active

Game Details

Dataset updated: April 18, 2026

DeveloperNumantian Games
PublisherNumantian Games
Release Date
Years on Market1 year
Current Price$29.99
Calibrated Avg. Selling Price$27.89
GenreAction
Peak Players2,751
SteamSpy Owners2,000,000 .. 5,000,000

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Frequently Asked Questions

How much has They Are Billions earned on Steam?

Based on our analysis using the Boxleiter method, we estimate They Are Billions's total gross revenue on Steam at approximately $35,361,452.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $27,201,117
  • Calibrated midpoint (x26): $35,361,452
  • Optimistic estimate (x60): $81,603,351

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has They Are Billions sold on Steam?

With 48,765 Steam reviews and a 85% positive rating, we estimate They Are Billions has sold between 975,300 and 2,925,900 copies, with a best estimate of 1,267,890.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x26 that adjusts for the title's age, price tier, genre, and review profile.

How much does Numantian Games earn from They Are Billions?

After Steam's tiered platform fee of effectively 26.4%, Numantian Games keeps an estimated $26,021,089 from They Are Billions's gross revenue of $35,361,452.

Here's the breakdown:

  • Gross Revenue: $35,361,452
  • Steam's Fee (26.4%): -$9,340,363
  • Developer Revenue: $26,021,089

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from They Are Billions?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For They Are Billions, with an estimated gross revenue of $35,361,452, this results in an effective rate of 26.4%. Steam keeps approximately $9,340,363 and Numantian Games receives $26,021,089.

How accurate are these revenue estimates for They Are Billions?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($27,201,117 to $81,603,351) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x26) and a calibrated ASP of $28.

What would They Are Billions earn on Epic Games Store instead?

If They Are Billions generated the same gross revenue on the Epic Games Store, Numantian Games would keep approximately $31,238,078 - that's $5,216,989 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $4,123,374. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $24,753,016.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in They Are Billions?

According to SteamSpy data, players spend an average of 76.1 hours in They Are Billions, with a median playtime of 22.4 hours. The large gap between average and median suggests a dedicated core community playing well beyond the typical player.