POSTAL: Brain Damaged Steam key art
POSTAL: Brain Damaged cover art

Steam revenue analysis

POSTAL: Brain Damaged Steam Revenue & Sales Estimates

Hyperstrange · Running With Scissors

$3.5MEst. Gross Revenue

262,570 estimated sales, 96% positive reviews, and $2,424,308.81 potentially retained by the developer after Steam's platform fees.

Action96% Positive$19.99

Revenue Overview

$3.5M

Gross Revenue

$2.4M

Developer Revenue

262,570

Est. Copies Sold

$865.8K

Revenue / Year (avg. 4 yr)

$2.2MLow estimate
$3.5MBest estimate
$6.7MHigh estimate

How the revenue splits

Gross Revenue
$3,463,298
− Steam Platform Fee(30.0%)
−$1,038,989
Developer Revenue
$2,424,309

Developer vs. Steam

Developer: 70.0%($2,424,309)Steam: 30.0%($1,038,989)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$1,038,989
Tier 2 ($10M–$50M) (25%)—
Tier 3 ($50M+) (20%)—

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

96%positive
8,470Total Reviews
8,131positive (96%)
339negative (4%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    8,470 reviews and a 96% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For POSTAL: Brain Damaged, we use a midpoint multiplier of ×31 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $20, we estimate a realized average sale price of $13 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $3,463,298 in gross revenue into roughly $2,424,309 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$13.19

List price $19.99

Boxleiter multiplier

×31

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for POSTAL: Brain Damaged use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x31 and a calibrated average sale price of $13 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $3,463,298

To developer

$2,424,309

To developer: 70.0%

$2,424,309

Platform fee: 30.0%

$1,038,989

Epic Games Store

Gross revenue baseline: $3,463,298

To developer

$3,167,703

To developer: 91.5%

$3,167,703

Platform fee: 8.5%

$295,596

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 8.5%.

GOG

Gross revenue baseline: $3,463,298

To developer

$2,424,309

To developer: 70.0%

$2,424,309

Platform fee: 30.0%

$1,038,989

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 68% by revenue in Action
68%

Top 68% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

POSTAL: Brain Damaged ranks in the top 68% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

5.5h avg4h median

5.5h

Average Playtime

4h

Median Playtime

POSTAL: Brain Damaged keeps players engaged for an average of 5.5 hours – solid engagement for a action game.

Game Details

Dataset updated: April 18, 2026

DeveloperHyperstrange
PublisherRunning With Scissors
Release DateJune 8, 2022
Years on Market4 years
Current Price$19.99
Calibrated Avg. Selling Price$13.19
GenreAction
Peak Players38
SteamSpy Owners200,000 .. 500,000
SteamView on Store

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Frequently Asked Questions

How much has POSTAL: Brain Damaged earned on Steam?

Based on our analysis using the Boxleiter method, we estimate POSTAL: Brain Damaged's total gross revenue on Steam at approximately $3,463,298.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $2,234,386
  • Calibrated midpoint (x31): $3,463,298
  • Optimistic estimate (x60): $6,703,158

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has POSTAL: Brain Damaged sold on Steam?

With 8,470 Steam reviews and a 96% positive rating, we estimate POSTAL: Brain Damaged has sold between 169,400 and 508,200 copies, with a best estimate of 262,570.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x31 that adjusts for the title's age, price tier, genre, and review profile.

How much does Hyperstrange earn from POSTAL: Brain Damaged?

After Steam's tiered platform fee of effectively 30.0%, Hyperstrange keeps an estimated $2,424,309 from POSTAL: Brain Damaged's gross revenue of $3,463,298.

Here's the breakdown:

  • Gross Revenue: $3,463,298
  • Steam's Fee (30.0%): -$1,038,989
  • Developer Revenue: $2,424,309

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from POSTAL: Brain Damaged?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For POSTAL: Brain Damaged, with an estimated gross revenue of $3,463,298, this results in an effective rate of 30.0%. Steam keeps approximately $1,038,989 and Hyperstrange receives $2,424,309.

How accurate are these revenue estimates for POSTAL: Brain Damaged?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($2,234,386 to $6,703,158) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x31) and a calibrated ASP of $13.

What would POSTAL: Brain Damaged earn on Epic Games Store instead?

If POSTAL: Brain Damaged generated the same gross revenue on the Epic Games Store, Hyperstrange would keep approximately $3,167,703 - that's $743,394 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $295,596. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $2,424,309.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in POSTAL: Brain Damaged?

According to SteamSpy data, players spend an average of 5.5 hours in POSTAL: Brain Damaged, with a median playtime of 4 hours. This indicates solid player engagement.