Planet of Lana Steam key art
Planet of Lana cover art

Steam revenue analysis

Planet of Lana Steam Revenue & Sales Estimates

Wishfully · Thunderful Publishing

$2.7MEst. Gross Revenue

146,692 estimated sales, 94% positive reviews, and $1,908,903.00 potentially retained by the developer after Steam's platform fees.

Action94% Positive$19.99

Revenue Overview

$2.7M

Gross Revenue

$1.9M

Developer Revenue

146,692

Est. Copies Sold

$2.7M

Revenue / Year (avg. 1 yr)

$1.9MLow estimate
$2.7MBest estimate
$5.8MHigh estimate

How the revenue splits

Gross Revenue
$2,727,004
Steam Platform Fee(30.0%)
−$818,101
Developer Revenue
$1,908,903

Developer vs. Steam

Developer: 70.0%($1,908,903)Steam: 30.0%($818,101)

Tiered Fee Structure

Tier 1 ($0–$10M) (30%)$818,101
Tier 2 ($10M–$50M) (25%)
Tier 3 ($50M+) (20%)

More context in the Steam game revenue hub or in the Steam revenue calculator.

How we estimate this

94%positive
5,239Total Reviews
4,925positive (94%)
314negative (6%)

Step by step

  1. 1

    Capture Steam review volume as the primary demand signal

    5,239 reviews and a 94% positive rating are used as the starting point because Steam review counts correlate strongly with paid ownership.

  2. 2

    Apply a calibrated Boxleiter multiplier

    For Planet of Lana, we use a midpoint multiplier of ×28 and show a wider range from ×20 to ×60 to reflect uncertainty.

  3. 3

    Use a realistic realized sale price instead of only list price

    Rather than relying only on the current price of $20, we estimate a realized average sale price of $19 to account for discounting over time.

  4. 4

    Translate gross revenue into developer revenue

    We then apply Steam's effective fee rate of 30.0%. That turns an estimated $2,727,004 in gross revenue into roughly $1,908,903 retained by the developer.

Calibrated inputs for this game

Avg. sale price

$18.59

List price $19.99

Boxleiter multiplier

×28

Range ×20–×60

Effective Steam fee

30.0%

Tiered 30 / 25 / 20%

Revenue estimates for Planet of Lana use the Boxleiter method with a broad range from x20 to x60. For the best estimate we use a calibrated midpoint of x28 and a calibrated average sale price of $19 instead of a flat 30x/0.75 model. Factors like age, price tier, discount history, genre, and review profile all affect the true reviews-to-sales ratio.

Platform Comparison

Hypothetical: What would the developer earn at the same gross revenue?

Steam

Gross revenue baseline: $2,727,004

To developer

$1,908,903

To developer: 70.0%

$1,908,903

Platform fee: 30.0%

$818,101

Epic Games Store

Gross revenue baseline: $2,727,004

To developer

$2,519,764

To developer: 92.4%

$2,519,764

Platform fee: 7.6%

$207,241

Epic: 0% on the first $1M in annual per-app revenue, then 12%. Effective here: 7.6%.

GOG

Gross revenue baseline: $2,727,004

To developer

$1,908,903

To developer: 70.0%

$1,908,903

Platform fee: 30.0%

$818,101

* Actual sales on Epic and GOG are not estimated. Steam's larger user base typically drives substantially higher sales volumes.

Genre Market Position

Top 77% by revenue in Action
77%

Top 77% of Action games

by estimated revenue

0%◆ Median100%

2,141

Top Games Tracked

$6M

Median (tracked top games)

$20.8M

Mean (tracked top games)

Planet of Lana ranks in the top 77% of 2141 tracked action top-sellers.

Baseline: HelpfulCalculator's curated set of top-grossing Steam games, not the entire Steam catalog. Niche genres may have small samples.

Playtime & Engagement

2.8h avg2.1h median

2.8h

Average Playtime

2.1h

Median Playtime

0.3h

Recent Activity (2 Weeks)

Planet of Lana keeps players engaged for an average of 2.8 hours – solid engagement for a action game.

Current Activity11% still active

Game Details

Dataset updated: April 18, 2026

DeveloperWishfully
PublisherThunderful Publishing
Release Date
Years on Market1 year
Current Price$19.99
Calibrated Avg. Selling Price$18.59
GenreAction
Peak Players8
SteamSpy Owners200,000 .. 500,000

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Frequently Asked Questions

How much has Planet of Lana earned on Steam?

Based on our analysis using the Boxleiter method, we estimate Planet of Lana's total gross revenue on Steam at approximately $2,727,004.

This estimate comes with a confidence range:

  • Conservative estimate (x20): $1,947,860
  • Calibrated midpoint (x28): $2,727,004
  • Optimistic estimate (x60): $5,843,581

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

How many copies has Planet of Lana sold on Steam?

With 5,239 Steam reviews and a 94% positive rating, we estimate Planet of Lana has sold between 104,780 and 314,340 copies, with a best estimate of 146,692.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x28 that adjusts for the title's age, price tier, genre, and review profile.

How much does Wishfully earn from Planet of Lana?

After Steam's tiered platform fee of effectively 30.0%, Wishfully keeps an estimated $1,908,903 from Planet of Lana's gross revenue of $2,727,004.

Here's the breakdown:

  • Gross Revenue: $2,727,004
  • Steam's Fee (30.0%): -$818,101
  • Developer Revenue: $1,908,903

Note: This doesn't account for publisher shares, taxes, or development costs.

What percentage does Steam take from Planet of Lana?

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

  • First $10 million: 30% to Steam, 70% to developer
  • $10M to $50M: 25% to Steam, 75% to developer
  • Above $50M: 20% to Steam, 80% to developer

For Planet of Lana, with an estimated gross revenue of $2,727,004, this results in an effective rate of 30.0%. Steam keeps approximately $818,101 and Wishfully receives $1,908,903.

How accurate are these revenue estimates for Planet of Lana?

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

  • Review-to-purchase ratio varies by genre
  • Discount history - games with frequent deep sales may have higher ratios
  • Regional pricing - different prices in different markets are not captured
  • Refunds - Steam's return policy means some counted sales were refunded
  • Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($1,947,860 to $5,843,581) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x28) and a calibrated ASP of $19.

What would Planet of Lana earn on Epic Games Store instead?

If Planet of Lana generated the same gross revenue on the Epic Games Store, Wishfully would keep approximately $2,519,764 - that's $610,861 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $207,241. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $1,908,903.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

How long do players spend in Planet of Lana?

According to SteamSpy data, players spend an average of 2.8 hours in Planet of Lana, with a median playtime of 2.1 hours. This indicates solid player engagement.