Hatoful Boyfriend Steam Revenue & Sales Estimates

Based on our analysis using the Boxleiter method, we estimate Hatoful Boyfriend's total gross revenue on Steam at approximately $2,097,363.

This estimate comes with a confidence range:

• Conservative estimate (x20): $1,353,137
• Calibrated midpoint (x31): $2,097,363
• Optimistic estimate (x60): $4,059,412

The actual revenue may vary due to regional pricing, seasonal discounts, and refund rates.

With 7,443 Steam reviews and a 94% positive rating, we estimate Hatoful Boyfriend has sold between 148,860 and 446,580 copies, with a best estimate of 230,733.

This is based on the Boxleiter method, which uses the observation that roughly 1 in every 20 to 60 buyers leaves a Steam review. For the midpoint we do not assume a universal 30x value; we use a calibrated multiplier of x31 that adjusts for the title's age, price tier, genre, and review profile.

After Steam's tiered platform fee of effectively 30.0%, Mediatonic, Hato Moa keeps an estimated $1,468,154 from Hatoful Boyfriend's gross revenue of $2,097,363.

Here's the breakdown:

• Gross Revenue: $2,097,363
• Steam's Fee (30.0%): -$629,209
• Developer Revenue: $1,468,154

Note: This doesn't account for publisher shares, taxes, or development costs.

Steam uses a tiered revenue sharing model that reduces the platform's cut as a game earns more:

• First $10 million: 30% to Steam, 70% to developer
• $10M to $50M: 25% to Steam, 75% to developer
• Above $50M: 20% to Steam, 80% to developer

For Hatoful Boyfriend, with an estimated gross revenue of $2,097,363, this results in an effective rate of 30.0%. Steam keeps approximately $629,209 and Mediatonic, Hato Moa receives $1,468,154.

These estimates use the Boxleiter method, a widely-used industry approach that estimates game sales from the number of Steam reviews.

Factors that affect accuracy:

• Review-to-purchase ratio varies by genre
• Discount history - games with frequent deep sales may have higher ratios
• Regional pricing - different prices in different markets are not captured
• Refunds - Steam's return policy means some counted sales were refunded
• Bundled sales - keys sold through third-party bundles may not generate reviews

We provide a confidence range ($1,353,137 to $4,059,412) to reflect this uncertainty. For the best estimate we combine the Boxleiter range with a calibrated midpoint (x31) and a calibrated ASP of $9.

If Hatoful Boyfriend generated the same gross revenue on the Epic Games Store, Mediatonic, Hato Moa would keep approximately $1,965,679 - that's $497,525 more than on Steam.

At this revenue level, Epic's concrete platform fee would be $131,684. Epic charges 0% on the first $1 million in annual per-app revenue and then 12% on the remaining amount. On GOG (30% cut), the developer would earn approximately $1,468,154.

Note: This is a hypothetical comparison. Actual sales volumes differ significantly between platforms, and Steam's larger user base typically drives substantially higher sales.

According to SteamSpy data, players spend an average of 3 hours in Hatoful Boyfriend, with a median playtime of 2.1 hours. This indicates solid player engagement.